Influencer Marketing Specialist Job at Witt / Kieffer in Houston

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Category Marketing

Description

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values : humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary

The Influencer Marketing Specialist will play a pivotal role in growing Electrolits presence by collaborating with influencers and creators to bring our brand to life. You will be responsible for identifying the right partnerships, managing influencer relationships, and driving impactful campaigns that align with our marketing objectives. The ideal candidate is both creative and analytical, with a knack for building authentic connections and delivering measurable results.

Location / Region : Houston, TX (Hybrid)

Principal Duties

Develop and execute influencer marketing strategies and campaigns to increase brand awareness, drive engagement, and generate leads

Identify and build relationships with influencers, content creators, and brand ambassadors across various platforms (e.g., Instagram, TikTok, YouTube, blogs)

Collaborate with influencers to create authentic, engaging content that aligns with brand messaging and campaign objectives

Develop creative influencer campaign briefs, ensuring alignment with brand messaging and marketing goals

Coordinate the planning, execution, and delivery of influencer content across multiple platforms, including Instagram, TikTok, YouTube, and more

Manage influencer onboarding, including contracts, deliverables, and compliance with FTC guidelines

Track, analyze, and report campaign performance metrics, including reach, engagement, and conversions, to measure ROI

Monitor influencer-generated content for quality, brand alignment, and engagement, providing feedback or adjustments when necessary

Manage influencer marketing budgets, ensuring efficient allocation of resources and maximizing campaign impact

Travel as needed to attend industry events, influencer meetups, content shoots, or conferences to build relationships and oversee campaign execution.

Perform other duties as assigned

Knowledge, Skills and Abilities

Ability to think creatively and generate innovative content ideas

Strong understanding of influencer marketing strategies, platforms, and trends

Knowledge of major social media platforms (e.g., Instagram, TikTok, YouTube, Twitter) and their content formats

Understanding of audience targeting, brand alignment, and content marketing principles

Excellent communication and negotiation skills to foster relationships with influencers and secure partnerships

Strong project management skills to handle multiple campaigns, timelines, and deliverables

Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to track performance and ROI

Ability to identify and vet influencers who align with brand values and campaign objectives

Ability to work independently while collaborating effectively with cross-functional teams

Ability to manage budgets, negotiate contracts, and ensure compliance with campaign requirements

Qualifications

Bachelors degree in Marketing, Communications, or a related field (or equivalent work experience)

2-4 years of professional experience in social media management or digital marketing

Proven track record of managing successful influencer campaigns across multiple platforms

Basic understanding of contracts, FTC guidelines, and influencer disclosure requirements Experience in the beverage of consumer goods industry is a plus

Other Requirements

Able and willing to travel (Travel up to 40% - 50%)

Must be able to lift 25 pounds at times

Must be legally authorized to work in the USA

Fluent in English, Spanish is a plus.

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.

Position Requirements

Full-Time / Part-Time Full-Time

Travel Requirements

Position Influencer Marketing Specialist

Exempt / Non-Exempt Exempt

Open Date 6 / 6 / 2025

Location Houston Office

About the Organization CAB Enterprises, Inc., is the exclusive distributer for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit Sales in the United States.

This position is currently accepting applications.

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