Description
The Marketing Specialist plays an important role on the Account Management Team. Supporting all goals, objectives and initiatives for designated lines of business, product teams and marketing is paramount. This position leverages their project management skills and experience to ensure projects are completed on time and to help adhere to quality standards and expectations. A moderate degree of planning and proactive thinking are keys to the success of this position, the marketing department and the lines of business served. They should have a strong understanding of marketing principles and possess more interpersonal qualities and capabilities, such as collaboration, communication, and teamwork.
This position reports to the AVP, Marketing Manager of the Account Management Team and collaborates with all members of the Marketing Department.
Additional Job Objectives :
- Project Coordination and Strategic Support
Collaborate with the Marketing Manager to submit all project requests for the team
Work with areas of the Marketing Department and designated business units to manage and track marketing requests to ensure projects are completed on deadlineWork with the team's Marketing Manager and designated lines of business for the review and proofing process for creative projects in routeValidate accuracy of projects throughout the project lifecycle and ensure they meet objectivesTraffic final art to internal business lines and external partners as neededManage the creative project calendar(s) for the Marketing Account Management Team and others as assignedBecome a Subject Matter Expert (SME) for the areas of responsibility, providing valuable insights and feedback while managing projects in order to achieve objectivesWork with the Marketing Manager to provide strategic marketing support for internal business linesUtilizing the Account Management tools : Creative Briefs, Project Plans, Placement Plans, Analytics, Agendas, etc.
Assist the Marketing Manager in providing exemplary service to business lines, including participating in client meetings and responding directly to requestsData and Competitor ReportingOversee the tracking reporting for marketing initiatives managed through the Marketing Account Management team and projects as assigned - digital, print, email, etc.
Provide relevant and timely competitive information by keeping abreast of market changes and the marketing mix used by competitorsCreate, analyze and summarize marketing reporting for managementAssist with on-site event marketing support and outreach initiatives as neededExecute promotions supporting bank campaigns and marketing initiatives as necessaryAdditional responsibilities as determinedRequired Skill Sets :
Bachelor's degree in Marketing, Communications, or a related field is requiredPreferred 2-5 years of previous experience in a marketing roleStrong interpersonal, problem solving and time management skillsAble to manage multiple and shifting priorities and projects in a fast-paced environmentAccuracy and an acute attention to detail is critical, including proofreading and content reviewA strong work ethic, self-motivation, confidence and the ability to work with different personalities as a team playerStrong written and verbal communications skills are requiredProficiency in Microsoft Office suite - Word, Outlook, PowerPoint, with excellent Excel skillsEqual Opportunity Employer / Protected Veterans / Individuals with Disabilities
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