Principal Product Marketing Manager

Principal Product Marketing Manager

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

About the Role

Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities. This role is ideal for a strategic marketer with deep expertise in artificial intelligence and a passion for transforming how content is planned, created, managed, and delivered across enterprise ecosystems. You will shape market perception, drive adoption, and position Adobe as the leader in AI-driven content operations.

Key Responsibilities

• Lead the product marketing strategy and execution for AI capabilities across Adobe's Content Supply Chain offerings.
• Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes.
• Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit.
• Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings.
• Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations.
• Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives.
• Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation.

Qualifications

Preferred Qualifications

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.