Account Strategist, LinkedIn Advertising (Remote US)
Join to apply for the Account Strategist, LinkedIn Advertising (Remote US) role at Abe
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.
The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you’re a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou’re quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like
You encompass our core values through every interaction; internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scoresBuild client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsBenefits
Salary range : $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience.Medical, dental, vision plans, disability, and life insurance coverage for you and your familyEmployer-paid plan for you and partial employer contribution for dependentsMental health : Access to certified therapists through Spring Health, membership to HeadspacePhysical health : Physical therapy through Omada, fertility support through Carrott, virtual workouts via Aaptiv, One Medical membership for primary and virtual careTime Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial : Traditional and Roth 401(k) with a 3% company matchBonus : Annual bonus based on tenureWork Environment
As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. For global locations, you must have established work authorization and reside in the country. This role may operate 100% virtually from a home office and primarily uses Zoom and Slack for collaboration. You may need to use a laptop computer and other productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application or participating in the selection process, please direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job postings include location and seniority details where provided. Referrals increase your chances of interviewing, and you can get notified about new Account Strategist jobs in Detroit, MI.
#J-18808-Ljbffr