Director, Brand and Performance Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

We are seeking an experienced Director, Brand and Performance Strategy to support the launch of a new brand and offering for a digital bank & financial services client. This role is ideal for a strategist who can provide clear guidance, structure, and recommendations for a new-to-launch offering in financial services. The client requires a hands‑on partner who can evaluate campaign performance, identify opportunities, and recommend the right tactics to drive results.

Responsibilities

• Partner with the client to clarify brand positioning, target audience, and launch objectives.
• Provide structured guidance on the right marketing activities to prioritize throughout the launch.
• Evaluate existing and planned campaign tactics across channels (digital, social, paid media, PR, events, etc.).
• Develop clear, actionable recommendations to optimize campaign performance over time.
• Partner with analytics team members to monitor campaign metrics and translate performance data into insights and next steps.
• Act as a trusted advisor to ensure decisions align with both short‑term launch goals and long‑term brand growth.
• Support coordination across creative, media, and internal teams to ensure campaign alignment

Qualifications

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include :

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $134,300- $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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