Assistant Manager, Brand Marketing - NWLJP00043239

Contractor, Brand Marketing

Location : Sandy Springs, Georgia

Job Type : Contract

Compensation Range : $35 - 40 per hour

We are seeking a proactive Contractor, Brand Marketing to join our team and provide essential support for key segments within the high-growth Baby Gear category!

You will be responsible for developing and implementing strategies that directly drive growth for our customers. This role centers on critical Marketing & Brand Support, including key areas such as innovation support, project management, commercialization, and category strategy. If you are a motivated marketer ready to make an immediate impact on a core consumer segment, we encourage you to apply!

Responsibilities : Brand Management

Accountable for supporting the brand marketing strategies across our leading Baby Gear brands, including Graco and Baby Jogger, to build consumer demand and market share, grounded in deep consumer and market understanding.

Supports the annual brand planning process to create a fully integrated marketing plan and programming utilizing an entire omni-channel approach.

Collects and analyzes market and consumer data to support a category's innovation strategy or specific initiative.

Collects data on market and consumer to support ideation.

Articulates market or consumer trends as well as new technologies applicable to a brand or category with basic understanding of consumer needs.

Assists in commercializing innovation projects to drive in-market success.

Collaborates on sell story creation for customer facing presentations to support new product launches.

Category Management

Understands key category segment annual P&L targets, consistently identifying opportunities to deliver against the aligned upon target.

Executes against clear objectives for the category and can articulate the category and segment vision for short and long-term success.

Contributes to the delivery of marketing objectives and strategies for the upcoming year including delivery of category segment communications to cross-functional groups.

Familiar with ROI analysis and tracks projects' key performance indicators.

Strategy Development & Implementation

Contributes to the overall development of category strategy through targeted POS analysis and consumer research.

Familiar with brand standards and design language and ensures consistency. Acts as brand champion across the business.

Insights & Analytics

Has a general understanding of top consumer trends and insights related to their brand / category.

Has a general understanding of the Category landscape, the key competitors and the key customers.

Reports on current and past performance trends for the category, the brand, the competition and the customer.

Conducts specifically requested analyses and summarizes key findings.

Understands key brand performance metrics including market performance (Sales, POS, Share, Penetration, etc.), brand health tracker (Awareness (aided vs. unaided), Purchase Consideration, Brand Imagery, etc.) and Brand Perceptor Scores.

Financials

Understands the core financial metrics, including Revenue, GM%, CAPEX, etc. that go into innovation projects and how they are calculated.

Familiar with the concepts behind financial analysis and implications of financial data.

Familiar with the key metrics for Corporate Finance (cash flow, EPS, etc.) and financial terms (ex. gross margin, revenue, etc.).

Conducts specifically requested analyses and summarizes key findings.

Qualifications :

Four-year college degree.

1-2 years of marketing experience, ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.

Ability to function as a business owner.

Strong background in analytics preferred.

Cross-functional project management.

Strong communication skills, written and oral.

Proven ability to work on a team.

Proficient in Microsoft Office applications.

Up to 10% travel potential.

Fluent in English.