SMB Creator Manager - TikTok Live

Responsibilities

The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team. We aim to help TikTok's Small to Medium‑Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.

Streamer Recruitment & Growth

Identify and onboard high‑potential SMB streamers, including converting existing platform creators and attracting external merchants to TikTok LIVE.

Design and implement streamer education programs to improve live streaming skills, content quality, and audience engagement strategies.

Performance Management

Monitor and optimize merchant performance metrics (e.g., live stream duration, activity rates, content consumption) to align with business targets.

Track and analyze lead generation pipelines, providing data‑driven recommendations for improvement.

Merchant Operations & Support

Provide 1‑on‑1 coaching or community‑driven support (e.g., workshops, resource hubs) to resolve live‑streaming challenges and enhance operational capabilities.

Build and manage SMB / creator communities to foster peer learning, best practice sharing, and long‑term engagement.

Qualifications

Minimum Qualifications :

3+ years in creator education, scaled operations, LIVE streaming, preferably within tech or digital content platforms.

Strong analytical skills, data‑driven mindset, good content sense, and a passion for live content.

Excellent communication and interpersonal skills, adaptable to an international and diverse environment.

Bachelor’s degree or higher

Preferred Qualifications :

Hands‑on experience in community management, especially building or moderating creator / merchant communities (e.g., Discord, WhatsApp, or in‑app groups).

Existing network with local SMBs, LIVE creators, or influencers, and a passion for nurturing talent.

Project management skills to lead cross‑functional initiatives (product, marketing, analytics).

Proven ability to train and mentor streamers, with a deep understanding of live content dynamics and audience engagement tactics.

Good content sense—ability to identify trending formats, hooks, and monetization opportunities for SMBs.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

https : / / tinyurl.com / RA-request .

Job Information

Compensation Description (Annually)

The base salary range for this position in the selected city is $83,600 - $192,534 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

Exercising sound judgment.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries : Social Networking Platforms

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