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Sr.Manager of Public Relations and Activations

Sr.Manager of Public Relations and Activations

Viaduct, An Aleron CompanyBuffalo, NY, US
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Job Description

Position Overview :

We are is seeking an experienced and dynamic Senior Manager of Public Relations and Activations to lead the development and execution of high-impact PR strategies and brand activations. This role is responsible for enhancing brand reputation, driving awareness, and engaging key audiences through earned media, events, partnerships, and experiential campaigns. The ideal candidate is a strategic storyteller, results-driven leader, and creative thinker who thrives at the intersection of communications, brand marketing, and experiential engagement. Ability and willingness to travel as needed to brand activation events on a cadence of 1x per month or every other month.

Key Responsibilities :

Public Relations

  • Develop and oversee comprehensive PR strategies that align with business objectives and brand positioning.
  • Manage relationships with external PR agencies, ensuring alignment with brand goals, messaging, and deliverables.
  • Provide strategic direction and feedback to agency partners on media outreach, press materials, and campaign execution.
  • Cultivate and maintain strong relationships with key media outlets, journalists, influencers, and industry partners.
  • Oversee the creation and approval of press releases, media kits, thought leadership pieces, and executive communications.
  • Coordinate with agencies on media opportunities, press inquiries, and crisis communications, ensuring timely and consistent messaging.
  • Monitor industry trends, media coverage, and competitive activity to inform PR strategy and identify opportunities for visibility.

Activations & Brand Engagement

  • Lead the planning, execution, and measurement of brand activations, experiential campaigns, and sponsorships.
  • Manage and direct external agencies and vendors, ensuring creative concepts, production, and execution align with brand objectives and standards.
  • Partner with agencies on ideation, logistics, and execution of large-scale activations, events, and sponsorship programs.
  • Collaborate with cross-functional teams and agency partners to ensure activations integrate seamlessly with marketing, digital, and social strategies.
  • Negotiate and manage agency, vendor, and sponsorship contracts to maximize ROI and efficiency.
  • Drive creative ideation for activations that build brand equity, consumer engagement, and media buzz.
  • Ensure events and experiences deliver on brand objectives, audience engagement, and quality standards.
  • Travel to site of new brand activations to ensure smooth launch

    • Leadership & Strategy

  • Manage, mentor, and inspire a team of PR and activation specialists.
  • Collaborate closely with marketing, creative, and executive leadership to align brand messaging and strategic initiatives.
  • Establish KPIs, measure performance, and report on results of PR and activation efforts.
  • Manage PR and activations budget, ensuring efficient allocation of resources.

    • Qualifications :

  • Bachelor's degree in public relations, Communications, Marketing, or a related field (Master's degree preferred).
  • 7+ years of progressive experience in public relations, corporate communications, or brand activations, ideally in an agency or fast-paced brand environment.
  • Proven track record of leading successful PR campaigns and large-scale brand activations.
  • Strong media relations and crisis management expertise.
  • Exceptional written, verbal, and presentation skills.
  • Demonstrated ability to lead teams, manage projects, and influence senior stakeholders.
  • Creative thinker with strong problem-solving and organizational skills.
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