Channel Sales Manager

Hitec Power Protection develops, manufactures and delivers turnkey power solutions to ensure uninterruptible, continuous and conditioned power supply to mission critical processes. Core of the Hitec Power Protection solution are Diesel Rotary UPS (Uninterruptible Power Supply) Systems using flywheel energy storage. Hitec has headquarters in Almelo, the Netherlands. Hitec’s core values are : Customer Focus, Quality, People, Integrity, Ability to Act Independently, Knowledge and Innovation, Ownership and Excellence.

The Channel Sales Manager is responsible for driving revenue growth and managing sales activities through a network of manufacturer’s representatives. This role focuses on developing relationships with key channel partners, optimizing the performance of the rep network, and ensuring alignment with company sales goals. The Channel Sales Manager oversees the end-to-end sales process, from rep onboarding to supporting deal closure, working closely with internal teams to support channel success and maintain high levels of partner and customer satisfaction.

Requirements

Channel Partner Leadership

• Own the strategy and execution for managing a network of manufacturer’s representatives, ensuring alignment with company goals.
• Build and maintain relationships with key stakeholders across the rep network, including senior leadership at rep firms and high-potential channel partners.
• Drive business development efforts by identifying opportunities for market expansion and enabling reps to cross-sell and upsell within their customer bases.
• Develop and implement tailored programs to support rep success, incorporating the company's product offerings, industry insights, and sales tools.

Channel Team Management & Support

Sales Strategy & Execution

Cross-Functional Collaboration

Revenue Growth & Partner Expansion

Market Intelligence & Channel Leadership

Sales Performance & Reporting

Minimum Requirements :

Proven track record of supporting manufacturers' reps or VARs in a B2B technical sales environment. Must understand channel dynamics and how to drive performance through partners.

Ability to quickly gain deep understanding of complex products (e.g., industrial power systems, datacenter infrastructure) and translate that knowledge into clear value propositions for channel partners and customers.

Skilled in delivering sales training, creating sales collateral, and presenting technical content in a way that empowers reps to confidently position the product.

Experience working with internal teams like marketing, engineering, and operations to support channel success—especially in coordinating quotes, demos, and technical support.

Proficient in using tools like Salesforce (or similar) to manage rep activity, forecast performance, and report on channel metrics to leadership.

Familiarity with Uninterruptible Power Supply (UPS) systems and experience in the mission critical or datacenter industry is highly preferred. Understanding of customer priorities in uptime, redundancy, and system reliability is a strong advantage.

Candidates must reside within the United States to effectively support the nationwide rep network and travel as needed. Remote work may be considered.

Qualifications :

Benefits

Salary range :  $120,000 - $145,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law).