SEO / SEM & Email Marketing Specialist (Barberton)
Christian Healthcare MinistriesBarberton, OH, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionDevelop and execute SEO strategies to enhance organic visibility and traffic. Optimize website content, metadata, and structure based on best practices. Conduct keyword research, backlink analysis, and on-page optimization. Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz. Identify and resolve technical SEO issues on the WordPress website. Partner with content teams to ensure SEO-friendly and high-performing content. Create and manage paid advertising campaigns on Google Ads and Microsoft Ads. Conduct keyword planning, bid strategy, A / B testing, and conversion tracking. Optimize campaigns for performance and ROI; manage PPC budgets. Develop compelling ad copy and optimized landing pages for lead generation. Report on key metrics and make strategic recommendations for improvement. Build email automations and manage SMS & chat campaigns across the user lifecycle. Manage end-to-end campaign execution : planning, segmentation, setup, testing, deployment, and reporting. Use marketing automation tools (HubSpot) for campaign delivery. Personalize communications using data-driven segmentation. Ensure brand consistency, responsiveness, and compliance with industry best practices. Provide campaign performance analysis with actionable insights. Perform minor updates on the WordPress website (blogs, landing pages, etc.). Work with developers for advanced site enhancements as needed. 2-5 years of combined experience in SEO, SEM, email marketing, and digital communications, preferably in B2C, B2B2C, or nonprofit sectors. Proven success in managing paid ad campaigns and email / SMS marketing programs. Proficient in tools like Google Ads, Microsoft Ads, Google Analytics, Google Search Console, Brightedge, HubSpot (or similar CRM / automation platforms). Familiarity with HTML, CSS, and JavaScript is a plus. Strong grasp of keyword research, CRO, and A / B testing. Self-motivated and collaborative team player. Strong organization, time management, and communication abilities. Ability to thrive in a fast-paced, mission-driven environment. Must align with CHMs Christian values and demonstrate ethical business conduct in line with New Testament principles.
The SEO / SEM & Email Marketing Specialist will drive Christian Healthcare Ministries digital presence and engagement through strategic search engine optimization, paid media campaigns, and multi-channel communication initiatives. This role combines technical expertise in SEO / SEM with creative, results-driven email, SMS, and chat marketing strategies to support conversion, lead generation, and retention.
What We Offer
- Compensation based on experience.
- Faith and purpose-based career opportunity!
- Fully paid health benefits
- Retirement and Life Insurance
- 12 paid holidays PLUS birthday
- Lunch is provided DAILY.
- Professional Development
- Paid Training
Key Responsibilities
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email, SMS, and Chat Marketing
Website & Technical Management
Qualifications
Experience
Technical Skills
Marketing & Analytical Skills
Interpersonal & Organizational Skills
Faith-Based Alignment
About Christian Healthcare Ministries
Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each others medical bills. The mission of CHM is to glorify God, show Christian love, and experience Gods presence as Christians share each others medical bills.
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Email Marketing Specialist • Barberton, OH, United States
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