Manager, Technical Marketing

Technical Marketing Manager

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

We are looking for a Technical Marketing Manager to deepen the connection between marketing, data, product, and engineering. Reporting directly to the Senior Director of Lifecycle Marketing, you'll own the performance and evolution of our marketing technology stack, ensure seamless CRM campaign execution, and act as a key partner to our customer engagement platform vendor. You will bring technical fluency, operational rigor, and a curiosity for innovation to help our team deliver personalized, data-driven customer experiences at scale.

In This Role You'll Get To :

• Manage and optimize the marketing technology stack with a focus on the customer engagement platform and integrations.
• Drive workflow automation, segmentation improvements, and personalization at scale.
• Collaborate with data, product, and engineering to align business requirements with technical execution.
• Translate lifecycle marketing needs into clear technical specifications and solutions.
• Support roadmap planning and prioritization for lifecycle marketing capabilities.
• Oversee technical production and QA team for campaigns across email, SMS, push, and in-app messaging.
• Explore and pilot agentic AI and machine learning applications to optimize engagement.
• Advise leadership on martech innovation and industry trends to future-proof programs.

What We're Looking For :

At ThredUp, your base pay is one part of your total compensation package. This role pays between $139,000 and $165,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp's Employee Stock Purchase Plan. Subject to eligibility requirements, you'll also receive other benefits : Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer :

We believe diversity, inclusion and belonging is key for our team. At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.