Senior Marketer Job at Newton Research in Boston

Newton Research is a fast-growing software start-up founded by repeat entrepreneurs and well-funded by blue chip venture capital firms. We are working with cutting edge technology including LLMs and generative AI. We build products that leverage AI agents to handle complex marketing analytics workflows for our customers and partners. Our clients span the world’s largest advertising agencies, well-known technology companies, and household brands.

About the Role We're seeking an experienced, hands-on Senior Marketer with strong B2B experience to both develop and personally execute innovative marketing strategies that drive business growth for our AI-powered marketing analytics platform. This is a role for someone who thrives on being both the strategist and the doer. You’re our first marketing hire : you'll lead key marketing initiatives, collaborate across departments, create compelling content yourself, and directly implement campaigns that shape our brand's market presence in the rapidly evolving AI and analytics space. You will represent the company at trade shows, speaking on panels, talking with the press and gathering requirements from customers. As a company developing tools which leverage AI, we also lean heavily on using AI ourselves. You'll be expected to not only understand but actively use the latest AI tools to accomplish our business goals efficiently.

Key Responsibilities Develop and personally execute comprehensive marketing strategies to position Newton Research as a leader in AI-powered marketing analytics

Create compelling messaging and content that effectively communicates our value proposition to brands, agencies, publishers, and platforms

Quickly learn, master and leverage the latest AI marketing tools to enhance productivity and campaign effectiveness

Directly implement and manage campaigns across digital channels – from initial concept to execution and measurement

Produce thought leadership content highlighting the benefits of our AI agents for marketing analytics

Analyze market trends and apply insights to hands-on marketing initiatives

Collaborate closely with product, sales, and technical teams to align marketing with product capabilities

Personally create case studies and success stories demonstrating how customers achieve 10x efficiency gains

Manage marketing budget and allocate resources effectively

Generate and present marketing performance reports to leadership

Directly contribute to scaling our marketing efforts as we grow from Series A to next funding rounds

Qualifications 5+ years of hands-on marketing experience, with at least 2 years in a senior role

Experience both strategizing and personally executing B2B SaaS marketing initiatives, preferably in AI, analytics, or marketing technology

Proven track record of developing and implementing successful marketing campaigns for technical products

Strong analytical skills and experience with marketing metrics and KPIs

Ability to translate complex technical capabilities into clear value propositions

Experience marketing to senior decision-makers in marketing, analytics, and data roles

Excellent project management and cross-functional collaboration abilities

Deep understanding of digital marketing channels and best practices

Creative thinking and problem-solving aptitude with a roll-up-your-sleeves mentality

Bachelor's degree in Marketing, Business, Communications, or related field

Hands-on experience with marketing automation tools and CRM systems

Preferred Skills Experience in media, advertising, marketing, analytics or marketing technology sectors

Knowledge of the marketing and media analytics landscape and key industry challenges

Experience marketing to brands, agencies, publishers, or ad platforms

Understanding of AI and machine learning concepts as they apply to marketing

Experience with hands-on growth marketing for early-stage startups

Personal content creation skills, particularly for thought leadership pieces

Experience working in lean teams where you own both strategy and execution

Experience with successful product launches

Startup experience and comfort with fast-paced environments

Self-starter mentality with ability to work autonomously

Employee Stock Options

Comprehensive health, dental, and vision insurance

Retirement plan with company match

Office located in Needham, MA

Opportunity to work with cutting-edge AI technology

Collaborative and innovative work environment

Ground-floor opportunity at a well-funded, fast-growing startup

Work with experienced founders who have built successful analytics companies

Newton Research is an equal opportunity employer committed to building a diverse and inclusive workforce. Our company was founded in 2023 and to date has secured over $14M in funding to revolutionize how businesses leverage AI for marketing analytics.

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