Corporate Communication Strategist Job at Blanchard Machinery in West Columbia

Overview

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The Corporate Communications Strategist is responsible for leading the development and execution of an integrated corporate communication strategy that aligns with business goals and enhances the company’s internal and external brand. This role partners with senior leadership, Employee Resources, and Marketing to craft and coordinate key messaging, manage platforms, and drive initiatives that inform, engage, and inspire employees while strengthening stakeholder relationships.

Responsibilities

• Internal Communications
• Manage the company intranet as the central resource for news and information
• Design and execute internal campaigns and executive messaging strategies, including announcements, newsletters, and multimedia content
• Maintain internal corporate PowerPoint templates, corporate email signatures, letterhead, etc.
• Lead the strategic selection, implementation, and adoption of internal communication tools, ensuring effective onboarding, training, and utilization
• Ensure message alignment across business units, promoting clarity, consistency, and strategic intent in all internal communications
• Collaborate with stakeholders such as Safety, IT, Employee Resources, Legal, Talent & Development to develop and execute internal plans aligned to company strategy and values
• Act as the communication liaison for internal stakeholders during safety events, crises, or legal-related situations, ensuring timely, accurate, and coordinated messaging
• External Communications
• Collaborate with Marketing to shape external narratives, oversee public relations strategy, and amplify the company’s voice through news, sponsorships, and community engagement
• Serve as liaison between Blanchard and Public Relations vendors
• Work with Employee Relations to identify and share employee stories, cultural highlights, and community involvement
• Collaborate with Marketing to create content for social media accounts
• Contribute to facility launch communications
• Coordinate as the central point of contact for communication-related activities during emergencies, aligning with Safety, Legal, and Executive teams
• Contribute to emergency communication planning, message templates, and internal protocols
• Ensure critical information reaches affected employees or stakeholders through approved channels
• Support debrief and post-incident communication reviews to improve response procedures
• Other duties as assigned

Qualifications

Working Conditions

Company

About Blanchard Machinery : A fourth-generation family business focused on delivering parts, service, sales, and rental solutions for Cat machines and related equipment. The organization emphasizes customer success and a high-performance culture that supports growth and prosperity for employees and communities in South Carolina.

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