Public Relations Senior Manager - Irving, TX Job at Page Mechanical Group, Inc.
MediabistroIrving, TX, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionHistory of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages. Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance / blend various needs and views into an effective PR strategy / plan. Results-driven strategic thinker with a strong media relations and crisis communications background. Experience managing complex, integrated consumer PR campaigns. Experience managing multiple agencies. Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline. A modern communicator with interest and experience in leveraging integrated campaigns. Creative thinker that can develop ideas that will generate traditional earned media coverage. Assertive self-starter who can work independently, able to effectively handle multiple tasks / projects simultaneously and problem-solve on the fly. Consistent “can-do” attitude with the ability to adapt and deliver under pressure. Expertise in influencer marketing and social media a plus. Excellent presenter with strong interpersonal, written, and verbal communications skills. Well-organized with superior attention to detail. Bachelor's Degree required and in related field preferred (Communications / PR, Marketing, Journalism, etc.). 7+ years of experience in public relations, corporate communications, or consumer brand marketing. PR agency exposure and management from the client side. Strong project management, budget management, time management and organization skills with the ability to meet deadlines. In-depth knowledge of industry best practices. Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment. Track record of producing press releases and other communications materials and creating marketing and content strategies with successful implementation. Bilingual (English / Spanish) REQUIRED. Potential travel estimated at 20%.
Job Description Summary
Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.
Responsibilities
- Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.
- Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.
- Develop and implement publicity strategies for company events and announcements.
- Lead project management for execution of plans, including overseeing budgets and timelines.
- Ongoing story mining to secure timely media opportunities in partnership with PR agency.
- Provide counsel to leadership for interviews and speaking engagements.
- Compose accurate, well-written press and communication materials for company announcements.
- Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals.
- Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization.
- Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders.
- Provide counsel on new media formats including influencer and editorial integration.
- Support celebrity talent vetting and integration.
- Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable.
Skills / Qualifications
Education / Experience Requirements
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Public Relation Manager • Irving, TX, United States
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