Sr. Manager - Analytics - Product Innovation

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.

Channel Factory is seeking a Senior Manager, Analytics & Insights to drive our evolution from descriptive campaign reporting to systematic performance research and validation. This role will architect analytical frameworks that answer the fundamental question : "What actually drives campaign performance variation?" - serving as the measurement foundation that validates whether data science innovations, targeting solutions, and optimization features deliver measurable business impact.

You'll build systematic learning cycles that transform raw campaign data into organizational intelligence, moving beyond dashboard reporting to robust research methodologies that identify causal performance drivers across our brand-safe video inventory marketplace spanning YouTube, Facebook, TikTok, X, LinkedIn, and emerging platforms.

Key Responsibilities

Performance Research & Market Intelligence

• Design and implement systematic performance clustering methodologies to identify campaign performance variations and their underlying drivers
• Develop market segmentation frameworks applied to campaign data that reveal hidden patterns in audience behavior and contextual effectiveness
• Create hypothesis-driven research cycles that move from exploratory data analysis to validated insights through rigorous statistical testing
• Build organizational learning systems that transform ad hoc analysis into systematic competitive intelligence and strategic advantage
• Establish measurement protocols that distinguish correlation from causation in campaign performance patterns

Data Science Validation & Experimentation

Strategic Research & Client Intelligence

Technical Leadership & Research Methodology

Requirements

Analytics & Research Expertise

Media & Marketing Acumen

Technical & Communication Skills

Preferred Qualifications

Benefits

About Channel Factory

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.