Account Executive, WGBA - Green Bay

Account Executive

Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you'll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you'll be the trusted advisor businesses turn to for growth. This position comes with an active account list, so we're seeking someone with prior media experience who can jump in and start building relationships right away

What You'll Do :

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions
• Facilitate customers' ability to leverage our full array of digital marketing options
• Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales
• Use ratings data and market trends to negotiate program ratings and advertising rates
• Serve as a trusted advisor with clients, provide best-in-class customer service and grow accounts
• Perform client services including media negotiations, presentation preparation, copy writing and collections
• Effectively manage your sales funnel using CRM systems and achieve key performance indicators
• Contribute to creative campaign development through client communication and concept creation
• Build and maintain strong client relationships, including entertaining prospective and existing clients
• Perform routine administrative functions including makegood resolution and CRM system updates

What You'll Need :

What You'll Bring :

What We'll Offer :

Scripps' Commitment to a Culture That Creates Connection

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

About Scripps

The E.W. Scripps Company (NASDAQ : SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is : "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.