Marketing Assoc Specialist, Email and SMS- D2C

Position Details

Position Location : Dearborn, MI

Department : D2C

Reports To : Manager Retention Marketing

Job Band : Professional

Remote

Inspired by Hard Work In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words-because we are worn by the hardest-working people of all.

Job Summary The D2C Marketing Associate Specialist, Email and SMS will assist with strengthening the email and text marketing programs for Carhartt.com. This role involves collaborating with cross-functional teams to help implement marketing campaigns, track key performance metrics, develop emails and contribute to the overall success of the program. The ideal candidate is detail-oriented, eager to learn, and passionate about delivering an exceptional customer experience.

Associate Responsibilities

• Support the end-to-end management of content, project timelines, briefing, and administration for the Carhartt.com email and SMS marketing program in collaboration with internal and external partners.
• Collaborate with cross-functional teams to ensure messaging aligns with brand and retail strategies.
• Support the programming and coding of email and SMS communications using HTML / CSS to ensure proper rendering across devices and platforms.
• Utilize digital analytics tools to track user experiences and make changes to optimize user funnels and maximize conversion and engagement KPIs.
• Provide regular updates and KPIs to help implement consumer experience initiatives.
• Activate test-and-learn strategies developed by senior team members to optimize messaging and content across channels.
• Prepare PowerPoint and / or Excel reports to analyze campaign performance and share results with the internal team.

Required Education

Required Skills & Experience

Physical Requirements and Working Conditions

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.