Manager, Telehealth Lifecycle Marketing

Manager, Telehealth Marketing

Movn Health is seeking a strategic, full-funnel Manager, Telehealth Marketing to lead our patient acquisition and retention engine. This role is responsible for optimizing how prospective patients discover, engage with, and commit to Movn's virtual cardiac rehab programand how they stay activated throughout the course of care. You'll design lifecycle marketing campaigns that span inbound interest, outbound activation, and long-term retention, while managing a virtual enrollment team that converts high-intent leads.

This role blends healthcare marketing, enrollment operations, and patient relationship management. The ideal candidate has deep telehealth marketing experience, is fluent in multichannel engagement, understands the nuances of agent vs. AI-based outreach, and thrives in startup environments. Experience in cardiovascular care, remote patient monitoring, or chronic condition engagement is a major plus.

Full Lifecycle Marketing Strategy

• Own and optimize the full patient journey : from first outreach through post-enrollment engagement
• Design and deploy targeted multichannel marketing campaigns (SMS, phone, email) to convert leads and retain patients
• Create behavioral-based journeys for different stages : newly referred, recently enrolled, low adherence, or at-risk of churn
• Collaborate with care managers to understand engagement patterns and develop messaging for reactivation or motivation
• Use surveys, appointment attendance, and biometric data to trigger personalized nudges and reminders
• Ensure lifecycle messaging is compliant, brand-aligned, and clinically supportive

Enrollment Team Leadership (Live Channel Conversion)

Retention Strategy & Post-Enrollment Support

Agentic AI & Workflow Automation

Analytics, Reporting & Optimization