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Vice President of Solutions, Financial Services

Vice President of Solutions, Financial Services

Workiva, Inc.Ames, IA, United States
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As the Vice President of Solutions for the Financial Services (FS) vertical, you will lead the global strategy, innovation, and execution of Workiva's solutions across the Banking, Insurance, and Asset Management sectors. You bring deep domain expertise in financial services, experience in enterprise B2B SaaS, and a strong track record of engaging directly with customers, partners, and advisory firms to achieve business growth goals and customer success.

This role is responsible for growing and operationalizing vertical-specific solutions aligned with regulatory compliance, financial reporting, sustainability, and risk transformation initiatives. As a global leader, you will engage externally with customers and partners in the market and collaborate across matrixed teams to scale adoption and deliver value for financial institutions and their Office of the CFO. You are responsible for the commercial success of Workiva's Financial Services vertical.

Key responsibilities include : strategy, innovation, growth, regulatory alignment, and execution.

What You'll Do

Leadership and Solution Expansion

  • Lead Workiva's global Financial Services vertical strategy across Banking, Insurance, and Asset Management, shaping solutions that address critical industry challenges including regulatory compliance, financial and sustainability reporting, governance and risk.
  • Develop and execute quarterly, annual, and multi-year business plans aligned with corporate strategy, vertical opportunity, revenue goals and customer success.
  • Define and maintain a vertical-specific solution roadmap in collaboration with Product, Engineering, and Marketing, with clear alignment to financial services customer needs.
  • Align investment prioritization across GTM, product, services, and partner functions to maximize vertical growth.
  • Act as an internal and external evangelist for Workiva's Financial Services solutions, speaking at industry events, providing thought leadership, and engaging in strategic client conversations.
  • Ensure vertical-specific business KPIs are defined, measured, and used to continuously improve performance and inform decision-making.

Customer and Partner Engagement

  • Serve as the market-facing executive for the Financial Services vertical, regularly engaging with global customers, partners, and advisory firms to understand emerging needs and shape value-driven solutions.
  • Build trusted relationships with C-level stakeholders, particularly within the Office of the CFO, Risk, Compliance, and Finance Transformation functions.
  • Lead strategic co-selling and joint value initiatives with key partners, including technology vendors, consulting / advisory firms, and implementation partners.
  • As part of the cross-functional team lead targeted programs that expand Workiva's presence and relevance in global financial hubs across North America, Europe, and other key regions.
  • Collaborate with Sales and Customer Success to support client acquisition, expansion, and retention across the FS vertical.
  • Cross-Functional Leadership and Influence

  • Operate as a senior leader in a matrixed global organization, collaborating across Product, Sales, Marketing, Services, and Partnerships to deliver aligned execution.
  • Lead a cross-functional team of core team leads and subject matter experts responsible for driving success across the FS solution lifecycle.
  • Contribute to corporate strategic planning, budgeting, and resource allocation as the voice of the Financial Services vertical.
  • Experience collaborating with product organizations to innovate and enhance financial services solutions that drive customer impact and growth.
  • What You'll Need

    Minimum Qualifications

  • 15+ years of leadership experience in Financial Services, enterprise B2B SaaS, and technology consulting.
  • Proven expertise across Banking, Insurance, and Asset Management sectors, including global regulatory frameworks (e.g., SEC, EBA, ESMA, Basel III, Solvency II, CSRD).
  • Bachelor's degree in business, finance, technology, or a related field.
  • Preferred Qualifications

  • Proven success building, leading and executing GTM strategies for a B2B enterprise technology company within a Financial Services vertical.
  • Demonstrated success working with Advisory and Technology partners serving the Financial Services ecosystem and the Office of the CFO.
  • Deep, customer- and partner-facing experience, including relationship development, strategic account engagement, and market influence.
  • Strong understanding of FS-specific solution areas such as regulatory reporting, sustainability compliance, risk management, and financial transformation.
  • Deep understanding of the digital transformation imperatives within financial services, including cloud adoption, RegTech, and AI.
  • Demonstrated cross-functional leadership within global companies, adept at achieving outcomes and impacting stakeholders across various global and functional teams, without direct reporting lines.
  • MBA or relevant advanced degree preferred.
  • Excellent executive communication and stakeholder management skills.
  • Working Conditions & Travel Requirements

  • Global travel up to 30%
  • Reliable internet access for any period of remote work
  • How You'll Be Rewarded

    Salary range in the US : $277,000.00 - $360,000.00

    A discretionary bonus typically paid annually

    Restricted Stock Units granted at time of hire

    401(k) match and comprehensive employee benefits package

    The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

    Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

    Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .

    Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

    Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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