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CDP Audience Lead: Hybrid
CDP Audience Lead: Hybriddentsu • Lansing, MI, US
CDP Audience Lead : Hybrid

CDP Audience Lead : Hybrid

dentsu • Lansing, MI, US
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CDP Audience Lead : Hybrid role at dentsu

You will create CDP solution architectures ensuring all recommendations are explored for time, cost and compliance to our client policies while meeting the business' requirements. We are looking for an effective Audience Platform Lead to join our team. You will report to the CDP Delivery Lead.

Job Description

You must be able to work onsite in Ann Harbor Michigan. This is a hybrid role.

Responsibilities

  • Design and present technical solution with all data ingestion, transformation and scheduling to review and sign-off with Client.
  • Analyze customer use cases, available data to prepare for automated and ongoing data ingestion to meet customer requirements.
  • Ensures agreement of requirements, Merkle policies, and industry best practices.
  • Creates solution design options based on requirements and the standards, patterns and procedures of the Client.
  • Architect data feeds, design platform configurations and components needed to run complex automated campaigns.
  • Completes detailed solution design documentation, including input into our Client's standard reference models.
  • Identifies CDP enhancements, extending frameworks and incorporating new ideas.
  • Creates necessary workflows to extract data, transform the data and load the data into CDP.
  • Data Transformation and ETL through custom development and automated solution.
  • Data Ingestion through custom development to meet Client requirements.
  • Streaming : Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology.
  • Batch : Architect and develop ongoing solutions to automate batch ingestion for AEP customers.
  • Deploys final solution to a production environment (or Client end-state environment).
  • Identifies and resolve issues related to overall platform performance from data ingestion to data distribution.
  • Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards.
  • Post-Deployment, may provide ongoing maintenance and support of solution and knowledge transfer to appointed team.

Qualifications

  • 3+ years of hands-on experience with CDP's and zero-copy solutions such as Hightouch, Messagegears, Treasure Data, or Adobe RT-CDP.
  • Experience working with Identity Resolution and / or AI Decisioning platforms.
  • Experience working in an agency or consulting company across multiple industries.
  • Keeps current on market tends ever-shifting industry.
  • Successful experience collaborating on large, complex deals and leading teams.
  • Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices.
  • Experience with activation platforms and concepts (e.g. Salesforce Marketing Cloud).
  • Effectively works independently and under guidance.
  • Experience with data security / privacy best practices.
  • Solid communication skills and client awareness.
  • Understanding Of

  • Software development and Agile delivery.
  • Platform architecture with focus on data ingress and egress.
  • Data modelling concepts.
  • Relational database concepts, with exposure to SQL.
  • Data management, segmentation, zero-copy best practices.
  • Scripting and query development.
  • Additional Information

    The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

    Benefits

  • Medical, vision, and dental insurance.
  • Life insurance.
  • Short-term and long-term disability insurance.
  • 401k.
  • Flexible paid time off.
  • At least 15 paid holidays per year.
  • Paid sick and safe leave.
  • Paid parental leave.
  • Location

    USA – Remote – Michigan – Eastern Time

    Brand

    Merkle

    Time Type

    Full time

    Contract Type

    Permanent

    Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

    Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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