JOB TITLE : Marketing Coordinator
FLSA DESIGNATION : Non - Exempt
OCCUPATIONAL CATEGORY : Professional
OBJECTIVES :
This position is responsible for promoting Marble Falls, Texas, as a tourist destination by developing, planning, organizing, and overseeing tourism marketing and promotion programs to drive hotel and leisure sales and tax revenues. The Marketing Coordinator must be a personable, creative, accountable, and collaborative professional who is team oriented with the goal of promoting tourism in Marble Falls. The Marketing Coordinator works closely with the Tourism Manager, Public Relations Coordinator, City Downtown Manager, Economic Development Corporation Director, and other community and industry stakeholders in all aspects of work. This includes but is not limited to : participating in the promotion of all private and City-sponsored special events; and the creation and design of content for digital, social media, and print distribution.
ORGANIZATIONAL RELATIONSHIPS :
- REPORTS TO : Downtown and Marketing Manager
- DIRECTS : Does not supervise any employees but may provide direction to public relations contacts and influencers in the direct distribution of promotional information for the City. Manages the digital reputation of the City including website moderators and social media liaisons.
- OTHER : Deals frequently with media professionals, media representatives, travel writers, meeting planners, City departments, visitors to our City, volunteers, chamber staff, and the general public.
GENERAL STATEMENT OF DUTIES :
Responsible for creating advertisements, including graphics, and the purchase and placement of advertising, along with developing marketing materials.Directing the ad agency to meet strategic goals.Create and maintain relationships with area community groups and organizations.Produce and manage the annual marketing budget and plan, coordinating the development of marketing initiatives including, but not limited to, advertising, cooperative advertising, website, and collateral materials in collaboration with the Marketing Manager.Manage the social media presence of the CVB. Responsible for all aspects of social media and internet advertising and marketing, such as but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, etc.Manage the CVB website including SEO content, events calendar, individual business listings and seasonal visual updates.Analyze tourism trends and changing economic conditions to best determine how to market Marble FallsDevelops a calendar of events requiring continual written and verbal communication with city staff and event coordinators. Produces bi-annual visitors guide, promotional pieces and maintains current information on the CVB websiteExecute a comprehensive marketing strategy to define and capitalize on Marble Falls' identity as a destination hub that optimizes potential impact on overall tourism revenues generated in the City.Support and protect the brand of the City and CVB by making sure that positive messaging is maintained and establish consistency of messages.Increase the audience, engagement, and reach through creative posts, photography, responses, and engagementAct as "first responder" to all social media questions and comments.Develop and implemt and manage short- and long-term strategic goals and performance measures for ROI on marketing expenses for the Marble Falls CVB.Conduct appropriate in market research to ensure proper decision making, product development, and advocacy strategies and programs.Attend marketing training to stay current on trends and programs.Evaluates, tracks, and reports statistics related to the City's communication initiatives to appropriate staff, council, and boards.Regular and prompt attendance is an essential function of the positionRespond outside of normally scheduled work hours in response to special events, natural disasters, emergencies, or critical incidents as determined by the City.Performs such other related duties as may be assignedPHYSICAL AND ENVIRONMENTAL CONDITIONS :
The Marketing Coordinator must be able to lift and carry up to 20 pounds and pull, push, or drag up to 50 pounds of materials and supplies. The Marketing Coordinator is required to walk, stand, and sit for extended periods of time. This position must use eyes, ears, hands and fingers to perform assigned duties and responsibilities. The job is performed primarily indoors but does require occasional work outdoors in extreme temperatures, including heat, cold, temperature swings, and inclement weather.
REQUIRED KNOWLEDGE, SKILLS, ABILITIES, AND TRAINING :
The Marketing Coordinator must be able to :
Demonstrate strong knowledge in marketing and demonstrate the ability to apply general business and management practices and procedures, and good knowledge of personnel operations.Must have proficiency in word processing and spreadsheet programsComputer and social media skills necessary such as Instagram, Facebook, Pinterest, X, Nextdoor. Proficiency in related computer word processing software; specialized computer programs using a variety of graphic design software.Demonstrate strong knowledge of modern office procedures and practices, business English, spelling, and punctuationAbility to multitask and establish priorities and independently initiate actions; deal tactfully with others; demonstrate proficiency in both oral and written communications; establish and maintain effective working relationships with city officials, co-workers, stakeholders and the general public.Must have the ability to work independently without close supervision. Will work closely and collaboratively with the city staff, council, and the publicWill live within or be willing to relocate to the Marble Falls area.Willing to work non-standard hours on occasion.EDUCATION, WORK EXPERIENCE, CERTIFICATIONS AND LICENSES REQUIRED :
A High School Degree or GED equivalent plus at least three (3) years of related experienceBachelor's degree in Public Administration, Business Administration; Communications, Tourism and Recreation, meetings and Destination Management, Public Relations or Marketing, orAny equivalent combination of experience and training that provides the required knowledge, skills, and abilities.A valid Class C Texas driver's licenseJob Posted by ApplicantPro