Remote B2B Marketing Specialist

Job Description

Job Description

Job Title : Marketing Specialist

Job Type : Full Time, Direct Hire

Location : Remote but will require occasional travel to Fort Wayne, IN

Compensation : Around $83,000 base salary + profit sharing + full benefits

About the Role

We are a family-owned, nationwide organization serving industries such as construction, utilities, and infrastructure. Built on a foundation of integrity, innovation, and service excellence, we partner with customers to deliver solutions that keep critical projects moving forward. As a Marketing Specialist, you will take ownership of high-impact initiatives with an initial focus on building and executing a remarketing strategy to support multiple sales channels. You’ll work independently to drive strategy and execution while collaborating with sales, analytics, IT, and operations teams. This role offers the opportunity to shape revenue-driven campaigns, develop compelling content, and deliver measurable results in a lean, fast-moving marketing team.

Key Responsibilities

• Strategy Development : Build and execute data-driven marketing plans aligned with business goals, defining target audiences, personas, market trends, and competitive positioning.
• Campaign Management : Plan, launch, and optimize multi-channel campaigns (digital, print, events), using performance metrics to refine strategies.
• Brand Management : Ensure consistent brand voice and visuals across all channels by coordinating with internal teams and external partners.
• Market Research & Analysis : Conduct research on customer needs, industry trends, and competitor strategies to identify growth opportunities.
• Collaboration & Leadership : Partner with cross-functional teams (content, design, sales) to deliver campaigns and present strategies and results to stakeholders.
• Content Oversight : Guide content creation and messaging for social, email, advertising, websites, and other platforms to align with marketing goals.

Qualifications

Benefits