Director of Product Marketing - Online Learning
Hillsdale CollegeHillsdale, MI, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionDrive awareness, adoption, and long-term engagement Positioning & Messaging Ensure every program is differentiated, mission-aligned, and compelling Go-to-Market Execution Oversee audience segmentation, channel planning, and campaign execution Digital Growth Initiatives Expand reach, maximize enrollment, and increase participation Customer Insights & Research Refine messaging and guide product development Lifecycle Marketing Cross-Functional Collaboration Ensure consistent storytelling and seamless customer experiences Performance Tracking & Optimization Use data to drive growth and inform strategy Scalable Frameworks Ensure efficiency and repeatable success across initiatives Team Leadership & Mentorship Provide coaching and performance management to elevate capability and impact Education : Bachelors degree in Marketing, Communications, Business, or a related field required. Experience : 5+ years of marketing experience; background in shooting sports, recreational, higher education, or outreach program marketing strongly preferred. Proven success with product launches and go-to-market strategies Strong leadership, project management, and team-building abilities Proficiency in analytics platforms, dashboards, and campaign tracking (Google Analytics GA4) Expertise with CRM , marketing automation, SEO / SEM , email, and social media platforms Ability to collaborate with creative teams and translate strategy into effective design execution Exceptional written and verbal communication skills Tech-savvy and adaptable, with the ability to learn new platforms and digital trends quickly ). Resume Cover Letter
Position Title : Director of Product Marketing - Online Learning
Posting Number : S209P
Department : Marketing
Position Type : Staff
Job Description : Job Summary
Hillsdale College is seeking a Director of Product Marketing Online Courses. Reporting to the Executive Director of Product Marketing, this role will lead the promotion and growth of Hillsdales free online courses. The Director will develop and execute marketing strategies to increase enrollment, engagement, and completion rates, ensuring that Hillsdales educational content reaches and impacts the widest possible audience.
Essential Job Functions
- Product Marketing Strategy
Define and execute the product marketing strategy for Hillsdales online courses and video-based educational products
Own positioning, messaging, and value propositions for existing and new courses
Develop and launch strategies for new course releases and projects
Lead digital marketing across email, social, SEO , paid advertising, and emerging platforms
Serve as the voice of the customer using research, insights, and behavioral data
Manage pre-launch, engagement, retention, and reactivation campaigns across the course lifecycle
Partner with course teams, designers, digital specialists, and brand managers
Track and interpret performance metrics to evaluate campaign effectiveness
Develop frameworks for launching and scaling educational products
Lead and mentor a Marketing Manager
Required Qualifications :
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below represent the required knowledge, skill, and / or ability.
Education & Experience
Other Skills : Other Skills
Personal Characteristics
Members of the product marketing team interact with teams across campus. A professional and pleasant relationship, a clean and neat appearance that directly reflects the College, is essential.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and the operating principles stated in the Staff Code of Commitment. The Colleges Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College.
Open Date : 09 / 22 / 2025
Open Until Filled : Yes
Supplemental Questions :
Required fields are indicated with an asterisk (
Documents Needed To Apply (Required Documents & Optional Documents) : Required Documents
Optional Documents
PI23a8fea6e156-31181-38621819
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Director Product Marketing • Hillsdale, MI, United States
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