Business to Business Marketing Specialist

The B2B Salesperson is responsible for expanding Advantage Home Care’s referral network by cultivating strategic partnerships with healthcare providers and community organizations. The role emphasizes outreach, relationship building and management, and business development to drive client acquisition and brand visibility. The B2B Salesperson plays a critical role in fueling and accelerating organizational growth by being actively present in the field and converting opportunities into deliverable results. The ideal candidate will have the following : 1-5 years in business development, marketing, or resource management, strong B2B communication and partnership skills, experience in managing marketing campaigns and materials, data analysis and strategic growth capabilities, and excellent communication and interpersonal skills.

Requirements

• Dedicate approximately 60% of time to maintaining and strengthening existing referral source relationships and managing contracts, ensuring continued engagement, satisfaction, and a steady flow of quality referrals—with a focus on BYOC (Bring Your Own Caregiver) referrals whenever possible.
• Spend approximately 40% of time identifying, researching, and developing new referral sources by targeting strategic partners such as hospitals, clinics, discharge planners, rehabilitation centers, and senior service organizations—especially those likely to generate BYOC opportunities.
• Initiate contact through phone calls, emails, and in-person visits to introduce Advantage Home Care’s services and explore partnership opportunities.
• Develop strong, ongoing relationships with key stakeholders to ensure Advantage remains top-of-mind when referrals are needed.
• Use the designated CRM platform to log every referral source, contact, follow-up activity, and lead conversion status to ensure a data-driven approach.
• Spend the majority of time (approximately 75%) engaging directly with external partners through meetings, drop-ins, events, and presentations to build relationships and drive referrals.
• Represent Advantage Home Care at community events, health fairs, professional associations, and luncheons to increase visibility and credibility. All attendance and participation in external events must be approved by management in advance.
• Create customized presentations for providers and organizations to highlight services, differentiators, and referral processes.
• Perform additional duties as assigned by management to support departmental and organizational goals.

Benefits