Manager, Co-Brand and Advertising
The Manager, Co-Brand and Advertising is part of the Commercial Division. This role will lead a team focused on driving acquisition through innovative marketing across digital and out-of-home channels. You will work closely with strategic partners, influencing campaigns that reach millions of travelers. You'll have the opportunity to build and scale new campaigns and card products in a fast-paced, high-impact environment.
Design and execute comprehensive paid media, search, and advertising strategies to achieve aggressive acquisition goals
Identify and activate new channels and strategies to improve full-funnel performance, from awareness to conversion
Lead cross-functional analysis to support strategic investments in paid media and brand initiatives, presenting insights to senior leadership
Develop and execute messaging and brand strategies to support marketing campaigns for new and refreshed cobranded credit card products
Manage and align cross-functional teams across American Airlines and Citi, as well as multiple agency partners, to deliver on annual acquisition and brand objectives
Own paid media budget and forecasting, ensuring efficient allocation across products and channels to maximize acquisition ROI
Leverage consumer insights and competitive research to inform campaign development
Minimum Qualifications- Education & Prior Job Experience :
Preferred Qualifications- Education & Prior Job Experience :
Skills, Licenses & Certifications :
Feel free to take advantage of all that American Airlines has to offer :
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.
Advertising Manager • Dallas, TX, US