Senior Analytics & Attribution Strategist - Healthcare & Pharma

Job Description

Job Description

Senior Analytics & Attribution Strategist - Healthcare & Pharmaceutical Marketing

Connect the Dots. Drive the Strategy.

TurnKey Marketing is looking for a Senior Analytics And Attribution Strategist to join our Digital Marketing team. Defy the Status Quo!

The Analytics And Attribution Strategist is responsible for executing the day-to-day functions that support the digital marketing programs of pharma and healthcare clients. You have an exacting eye for detail and a preference for small companies where hard work is rewarded and the opportunity for growth is high.

You will play a crucial role in analyzing and interpreting data to uncover valuable insights related to our marketing efforts, customer behavior, and overall business performance. Your primary responsibility will be to develop and implement measurement and attribution models that accurately measure the effectiveness of our marketing campaigns across various channels. Additionally, you will be responsible for conducting in-depth data analysis to identify trends, patterns, and opportunities for optimization.

You have a background in pharmaceutical and advertising media measurement, ad / mar technology and exposure to addressable identity solutions. Knowledge across ad tech partners such as : Google Ads, BigQuery, ComScore, Nielsen, IQVIA, Crossix. In addition, the candidate will have knowledge of measurement and analytics across all digital media, database, and web analytics, as well as testing methods.

You will have experience working closely with cross functional teams, a strong quantitative background with working knowledge of new data set identification and onboarding.

Responsibilities

Develop deep expertise in our marketing data ecosystem, marketing metrics, data, and processes (e.g., website, CRM, reporting platforms, marketing automation systems)

Collaborate with marketing colleagues during the entire lifecycle of marketing campaigns across digital channels, including paid search, social media, display advertising, etc. to align analytics efforts with client and business objectives

Drive the development and implementation of advanced data-driven attribution models to accurately assess the impact of each marketing touchpoint on consumer behavior, conversions, and other key performance metrics

Work closely with the marketing teams to ensure attribution insights inform budget allocation, campaign optimization, and strategic planning with the goal of maximizing marketing effectiveness and client ROI

Develop and maintain comprehensive marketing dashboards and reports across reporting tools and Google Analytics to track KPIs, monitor campaign performance, and to communicate insights to stakeholders.

Own analytics setup across CM360 and other platforms across across multiple industries

Extract and analyze data and use critical thinking to uncover valuable insights and propose strategic business recommendations, researching and documenting commerce benchmark data, UX trends, and new growth marketing tools to deliver value to clients

Ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures, and then driving the implementation of these solutions across accounts

Help set the vision for measurement, reporting, and analytics across the organization

Assist hands-on with the setup and maintenance of tracking pixels, tags, and other tracking mechanisms

Conduct and automate regular audits to ensure data accuracy and integrity

Document processes, configurations, and best practices related to digital marketing data analytics

Stay informed about industry developments and best practices in digital marketing analytics and attribution modeling

Conduct A / B testing and other experimentation methods to evaluate the effectiveness of marketing initiatives and to drive continuous improvement.

Required Skills and Experience

Bachelor's degree in Marketing, Business, Data Analytics, or a related field, or equivalent work experience required

Expertise with Salesforce and leading BI analytics tools such as Tableau, Snowflake

Expert level Excel / Google Sheets skills

Advanced understanding of Google Analytics 4 and Google Campaign Manager

Relentless attention to detail

Basic knowledge of the Google, Bing, Facebook / Meta, and Amazon advertising APIs

Familiarity with offline conversion tracking within Google Ads via Zapier or other data connectors

3+ years of experience in analytics with expertise in digital media

1+ years of experience with pharma or adjacent industries

Team-oriented and able to work in an ambiguous, fast paced, and / or changing environment

Effective communication skills with the ability to present complex data in a clear and concise manner tailored to various audiences such as account managers or C-level executives

Exhibit enthusiasm, passion, creativity and commitment

Love of data normalization

Intermediate / Advanced SQL and JavaScript skills, VBA and HTML a plus

Company Description

TurnKey Marketing is a leading automotive ad agency based out of Southern California serving franchised and independent dealerships across the U.S. Since 2002, we've helped dealerships grow through targeted digital marketing and high-impact direct mail campaigns. We're proud to be OEM-certified by Stellantis and Maserati North America.

Our mission is that “we will be recognized as the transformative marketing firm driven by our creative and innovative solutions because our customers deserve life-changing results that shatter the status quo.”

Our core values are essential to everything we do : Integrity, Winning Attitude, Make it Better, Embrace Teamwork, Quality Matters, and Customer Success.

Our Critical Actions are a driving force : We Learn, We Communicate, We Innovate, and We Take Pride.

TurnKey Marketing offers competitive compensation and a robust benefits program and fun perks.

Check out all of our positions at http : / / tkmkt.com / careers /

We want to know how you can help grow our awesome team and we would love to hear from you!

Company Description

TurnKey Marketing is a leading automotive ad agency based out of Southern California serving franchised and independent dealerships across the U.S. Since 2002, we've helped dealerships grow through targeted digital marketing and high-impact direct mail campaigns. We're proud to be OEM-certified by Stellantis and Maserati North America. \r\n\r\nOur mission is that “we will be recognized as the transformative marketing firm driven by our creative and innovative solutions because our customers deserve life-changing results that shatter the status quo.”\r\n\r\nOur core values are essential to everything we do : Integrity, Winning Attitude, Make it Better, Embrace Teamwork, Quality Matters, and Customer Success.\r\n\r\nOur Critical Actions are a driving force : We Learn, We Communicate, We Innovate, and We Take Pride.\r\n\r\nTurnKey Marketing offers competitive compensation and a robust benefits program and fun perks. \r\n\r\nCheck out all of our positions at http : / / tkmkt.com / careers / \r\n\r\nWe want to know how you can help grow our awesome team and we would love to hear from you!