Consumer Product Marketing Lead, Instagram

Consumer Product Marketing Lead, Instagram

Meta is looking for an experienced marketing leader to drive the marketing strategy aimed at growing and engaging Instagram's global community of potential and current users across the marketing funnel. This person will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into briefs that spark creativity. You will be expected to apply analytical rigor, an understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.

Responsibilities

Lead and manage a team of product marketers for Instagram

Influence Instagram's product strategy and roadmap through the use of data and insights in close collaboration with Research and Data Science

Define and manage comprehensive marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with Public Relations, Editorial, growth, partnerships and performance marketing

Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories

Lead and collaborate with a multitude of cross-functional stakeholders to deliver marketing campaigns, product launches and Go-to-Market strategies

Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring productive team environments

Minimum Qualifications

12+ years of experience in consumer product marketing, product management, management consulting, business strategy or a similar field

5+ years of people management experience

Experience developing global strategy and delivering impactful and measurable communication and campaigns internationally that have been proven successful through data

Experience in using data to inform strategy and communication and to develop meaningful Go-to-Market approaches that drive business outcomes

Experience partnering with product management, product design, data science and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Experience managing multiple campaigns and / or product launches simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and with the highest impact

Bachelor's Degree in a business, marketing, technical or related field

Preferred Qualifications

Experience leading consumer marketing for large-scale tech brands

Experience driving strategy and identifying new opportunities in an ambiguous environment

Experience with GenAI products and brands

Experience leading teams across multiple distinct product pillars