Digital Marketing and Social Media Specialist

McBride Homes has an exciting opportunity for a Digital Marketing and Social Media Specialist to work closely with the marketing team and executive leadership to help organize and implement the marketing strategy. The Digital Marketing & Social Media Specialist will be responsible for enhancing our online presence and engaging our audience. McBride is Missouri's largest homebuilder and is an industry leader in residential new home construction. We have built over 40,000 homes across the St. Louis area and have been in business over 80 years. This is an in-office position located in our new state-of-the-art facility in Chesterfield Valley.

At McBride Homes, we work hard but also have great company perks. McBride offers competitive compensation, outstanding benefits, 401(k) plan with matching contribution, paid vacation, and many company outings!

Top reasons to work with us :

Great company culture and team-based environment

State-of-the-art software and technology

Diverse and exciting projects

Onsite fitness center

Salary :

$100,000 - 120,000 / yr. depending on experience, and an annual discretionary bonus opportunity

Responsibilities include :

Develop and optimize digital marketing campaigns, including email, social media, and paid advertising.

Identify and test new digital marketing channels and trends to create innovative growth strategies.

Monitor and manage brand reputation across digital platforms by proactively engaging with audiences, responding to feedback, and ensuring consistent, positive brand representation.

Measure and report on the return on investment (ROI) and key performance indicators (KPIs) for various digital marketing efforts.

Oversee and optimize the company's Google Business Profiles, ensuring accurate business information, responding to customer reviews, and posting updates to enhance local search visibility and engagement.

Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) including writing, scheduling, and publishing content.

Manage content calendars, ensuring alignment with promotional campaigns and company goals.

Collaborate with the content creators to curate and schedule high-quality visual content.

Monitor social media trends and analytics to optimize performance and engagement.

Adhere to project deadlines and provide status updates on a regular basis to management.

Strong organizational skills that reflect ability to prioritize, track, perform, and report on multiple tasks seamlessly with excellent attention to detail. Appreciation of deadlines is essential.

Requirements include :

Experience in social media management and digital marketing (10+ years preferred).

Familiarity with social media analytics tools.

Strong writing and communication skills.

Knowledge of Google Analytics and online advertising effectiveness.

Ability to work collaboratively in a team and manage multiple initiatives.

McBride is an equal opportunity employer.