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The Wittern Group is hiring : Marketing Specialist in Des Moines

The Wittern Group is hiring : Marketing Specialist in Des Moines

MediabistroDes Moines, IA, United States
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Description

What you will do :

  • eCommerce Day-to-Day Operations Management

o Manage and support daily eCommerce operations across multiple online marketplaces and sales channels.

o Oversee product listings, inventory updates, and order fulfillment processes on these platforms.

o Drive the optimization of online shopping experiences as directed by the Director of Marketing Operations to boost sales performance across all supported eCommerce channels.

  • Event / Tradeshow Management and ROI Maximization
  • o Collaborate with sales and lead the coordination and management of events and tradeshows, including planning and logistics, promotional materials development, and post-event follow-up.

    o Proactively contribute to maximizing the ROI and lead generation from all events and tradeshows.

    o Ensure consistent brand representation and messaging across all event touchpoints.

  • ZoomInfo SME and Campaign Lead
  • o Serve as the internal subject matter expert (SME) for ZoomInfo, B2B database, providing guidance and support for its effective and strategic use across sales, marketing and business development.

    o Lead the development and implementation of targeted marketing campaigns leveraging ZoomInfo data and functionalities.

    o Contribute to the reporting and analysis of marketing funnel data, translating insights into actionable strategies for continuous optimization of campaign effectiveness and budget allocation.

  • Other duties as assigned to support the marketing department's goals.
  • Requirements

    o 2-4 years of progressive marketing experience, with hands-on exposure to digital marketing and eCommerce operations.

    o Demonstrated experience or strong interest in event and tradeshow management, with a proven ability to contribute to maximizing their ROI.

    o Proficiency with, or a strong willingness to become proficient in, marketing automation and sales intelligence tools.

    o Bachelor's degree in Marketing or Business.

    o Strong communication and analytical skills, with the ability to collaborate effectively with internal teams and external partners, and interpret campaign performance data to drive actionable strategies.

    o An action-oriented and analytical mindset, focused on delivering measurable growth solutions.

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    The Hiring Marketing • Des Moines, IA, United States