Digital Marketing Manager

Job Description

Job Description

About The Role

We’re looking for a strategic and data-driven Digital Marketing Manager to join our growing team. In this role, you’ll partner closely with our VP of Marketing to design and execute integrated campaigns across multiple digital channels. You’ll play a key role in driving awareness, engagement, and measurable business growth through smart, creative, and optimized digital strategies.

About New Western

New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.

What You'll Do :

• Develop and manage multi-channel digital strategies aligned with company goals.
• Lead execution across paid media, SEO / organic, email, web, and emerging digital platforms.
• Build and optimize customer nurture email programs to improve engagement, retention, and conversion.
• Run A / B testing and conversion rate optimization initiatives to maximize performance.
• Analyze campaign data, provide actionable insights, and present recommendations to leadership.
• Ensure brand voice and customer experience consistency across all digital initiatives.
• Collaborate with internal teams and external vendors to launch campaigns on time and within budget.
• Stay up to date on digital marketing trends and bring forward innovative growth ideas.

What You Bring to the Table :

What We Offer :

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.