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Advertising Specialist Job at Lamwork in Portland

Advertising Specialist Job at Lamwork in Portland

MediabistroPortland, ME, United States
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Published : Nov 18, 2024 – The Advertising Specialist handles client requests with professionalism and accuracy while maintaining strong relationships and ensuring high-quality campaign delivery. This position manages digital advertising campaigns, including setup, monitoring, and timely execution, while producing detailed performance reports to support sales objectives. The specialist also identifies opportunities for campaign improvement and resolves issues promptly to optimize results and ensure client satisfaction.

Tips for Advertising Specialist Skills and Responsibilities on a Resume

1. Advertising Specialist, Bright Horizons Media, Portland, ME

Job Summary :

  • Build out campaigns, audiences, ad groups, and more within Google Ads and LinkedIn ads
  • Load creative into advertising platforms and launch ads
  • Check-in on ads, adjust bids and budget mix, and tweak targeting.
  • Implement tracking mechanics within advertising campaigns
  • Build and update advertising reports in spreadsheets, Google Data Studio, and more
  • Track projects through Asana and the project management tool
  • Assist with managing ad campaign production
  • Gather learnings and insights for internal teams to help further develop and evolve products
  • Work with internal teams to establish best practices and procedures to ensure reliable program execution
  • Troubleshoot internal bugs and tooling issues and find creative solutions to problems

Skills on Resume :

  • Google Ads Management (Hard Skills)
  • LinkedIn Ads Management (Hard Skills)
  • Creative Asset Management (Hard Skills)
  • Budget and Bid Management (Hard Skills)
  • Data Reporting and Analysis (Hard Skills)
  • Project Management (Soft Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Problem Solving and Troubleshooting (Soft Skills)

    • Job Summary :

  • Creating and executing a strong performance marketing strategy
  • Drive campaign, keyword, and messaging strategies for paid search
  • Create and optimize targeted campaigns on paid social, including ABM campaigns
  • Ensure successful planning, execution, and optimization for key traffic KPIs via paid channels, including budget management
  • Work with paid channel partners internally and externally to drive channel performance
  • Take responsibility for identifying and testing new channels and tactics
  • Conduct market research via these channels to track industry trends and competitive analysis to inform marketing strategies
  • Work cross-functionally with key stakeholders (Brand and Communications, Local Marketing, etc.) to bring the brand and value proposition to life through paid channels
  • Fully responsible for building, monitoring, and reporting on the performance of advertising campaigns placed on behalf of large advertisers.
  • Independently manage a large book of business and often run over 30 campaigns at one time, many of which require regular creative changes and updates.

    • Skills on Resume :

  • Paid Search Management (Hard Skills)
  • Social Campaign Optimization (Hard Skills)
  • Budget & KPI Management (Hard Skills)
  • Market Research (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Campaign Reporting (Hard Skills)

    • 3. Advertising Specialist, Visionary Marketing Solutions, Austin, TX

    Job Summary :

  • Conduct category and consumer research to provide insight into the market's latest development
  • Drive portfolio pipeline and innovation development
  • Responsible for the design and creation of go-to-market material
  • Organize marketing events such as industry fair event
  • Manage agency and vendor relationship
  • Design and manage Social Media Campaigns.
  • Run and monitor daily activities on numerous social media channels.
  • Create, design, and manage all the Published Content (Videos, Texts, Images)
  • Prompt response to clients' queries on social media channels.
  • Track and analyze the Performance of Social Media Posts.

    • Skills on Resume :

  • Market Research (Hard Skills)
  • Go-to-market Material Creation (Hard Skills)
  • Event Management (Soft Skills)
  • Social Media Campaigns (Hard Skills)
  • Content Creation & Management (Hard Skills)
  • Performance Analysis (Hard Skills)

    • 4. Advertising Specialist, Red Maple Communications, Syracuse, NY

    Job Summary :

  • Work with an external advertising agency to develop and manage the resort’s Traditional Media Plans.
  • Oversee media resources, timelines, budgets, and monthly reconciliation efforts to ensure deliverables are on time and target.
  • Work with the Digital Media Team to ensure cohesion in brand media plans.
  • Develop, plan, and execute large-scale events and pop-ups supporting the brand and internal departments.
  • Develop and manage individual internal marketing plans for select sources of business
  • Manage and curate creative for media placements including third-party emails and advertorials.
  • Traffic assets to an external advertising agency for placements.
  • Manage and maintain a Marketing Content Calendar
  • Ensure messaging is consistent through all channels including print, digital, direct marketing, and social.
  • Oversee and review assets received from partners, including photography and copy, to ensure they meet the company standards.

    • Skills on Resume :

  • Media Planning (Hard Skills)
  • Budget & Timeline Management (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Event Planning & Execution (Soft Skills)
  • Internal Marketing Plan Development (Hard Skills)
  • Creative Management (Hard Skills)
  • Content Calendar Management (Hard Skills)
  • Asset Review & Quality Control (Hard Skills)

    • Job Summary :

  • Analyze potential partnership opportunities and pitch new partnerships with like-minded brands for the mutual goal of brand awareness and customer acquisition.
  • Review marketing inquiries and provide recommendations to the senior marketing leadership team.
  • Strategize with partner restaurant marketers to develop KPIs and ensure they are effectively executing their marketing plans and spending their budget appropriately.
  • Participate and lead advertising brainstorming sessions with the larger marketing team.
  • Communicate marketing metrics, regularly, to key stakeholders and senior executives.
  • Consistently track successes, drive analytics, and explore opportunities for new and existing marketing efforts for Brand and Sales divisions.
  • Work closely with Marketing Directors and onsite Marketing Managers to coordinate marketing activities.
  • Forecast and manage the monthly budget for the Consumer Marketing department.
  • Assist department with purchasing and requisitioning of goods and materials.
  • Ensure compliance with all policies and procedures.

    • Skills on Resume :

  • Partnership Analysis & Pitching (Hard Skills)
  • KPI Development & Management (Hard Skills)
  • Advertising Brainstorming (Soft Skills)
  • Stakeholder Communication (Soft Skills)
  • Marketing Analytics & Reporting (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Budget Management (Hard Skills)

    • Job Summary :

  • Respond to clients’ requests in a professional and timely manner, ensuring the accuracy of all communications.
  • Maintain strong relationships with internal and external customers and provide them with excellent service in all aspects of campaign delivery
  • Proactively maintain an efficient cross-check process to maintain high-quality service levels within the team
  • Produce and enhance digital campaign reports to help the Sales Department deliver each campaign’s figures within the required time
  • Accurately set new digital campaigns in various ad servers (principally Google Ad Manager)
  • Ensure digital advertising campaigns start on time and are completed on time
  • Ensure all email newsletters are sent according to schedule, with ads correctly laid out
  • Work closely with both the Ad Ops Team Leader and sales personnel to provide the best performance possible for clients.
  • Suggestions for campaign improvement should be made wherever they could add value
  • Troubleshoot issues that arise and make amendments or fix errors on all setups

    • Skills on Resume :

  • Client Communication (Soft Skills)
  • Relationship Management (Soft Skills)
  • Quality Control (Soft Skills)
  • Digital Campaign Reporting (Hard Skills)
  • Ad Server Management (Hard Skills)
  • Campaign Scheduling & Execution (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)

    • 7. Advertising Specialist, Apex Digital Marketing, Salt Lake City, UT

    Job Summary :

  • Coordinate and manage the Block Plan meeting and collaborate with the Manager of advertising in the development and coordination of flyer
  • Liaise with the Pharmacy Services team and assist in the development of weekly Pharmacy messaging
  • Coordinate and manage the Grand Opening Flyers production compile Flyer Distribution options and follow up on issues with both Retail Stores and Distributors
  • Coordinate weekly Merchandising and Marketing Highlights for Ops newsletter
  • Support Marketing and Merchandising by facilitating the development of 360 consumer solutions and developing and executing statement-making new product launches
  • Support Category Manager in facilitating the execution of differentiating events to support the overall Rexall brand position
  • Coordinate vendor revenue (specific to flyer advertising and loyalty / marketing initiatives) and report on vendor revenue status to category managers
  • Implement a competitive activity calendar to support insightful planning development
  • Ensure weekly manual flyer signage is executed and create signage supporting national events and global marketing initiatives
  • Support and contribute to a healthy and safe work environment by following all workplace regulations, policies, and initiatives, including reporting all first aid injuries, accidents, and workplace hazards.

    • Skills on Resume :

  • Meeting Coordination (Soft Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Flyer Production Management (Hard Skills)
  • Event Execution (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Workplace Safety Compliance (Soft Skills)

    • 8. Amazon Advertising Specialist, Bluewater Strategies, Charlotte, NC

    Job Summary :

  • Implement, monitor, and optimize campaigns based on performance data and keyword strategy development
  • Grow advertising-driven sales on key website platforms
  • Build internal automation capabilities to proactively monitor and maintain campaigns
  • Collaborate with the director of Amazon sales and marketing personnel from publisher teams to maximize sales / marketing efforts for this key account
  • Plan and implement system, entity, and service line CRM initiatives and management of CRM and paid search vendors in collaboration with partners in Digital Marketing
  • Coordinate production of system, entity, and service line print, broadcast, collateral, and digital advertising
  • Prepare reports that measure and quantify the effectiveness of advertising, paid digital, and CRM campaigns
  • Strategic guidance on CRM campaigns including the development of targeting criteria
  • Maintain up-to-date knowledge of ad serving techniques and technologies through active participation in online forums and Ad Ops groups and through an online documentation system that everybody keeps up to date.

    • Skills on Resume :

  • Campaign Optimization (Hard Skills)
  • Sales Growth Strategy (Hard Skills)
  • Automation Development (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • CRM & Paid Search Management (Hard Skills)
  • Advertising Production Coordination (Hard Skills)
  • Campaign Reporting & Analysis (Hard Skills)
  • Ad Serving Knowledge (Hard Skills)

    • Job Summary :

  • Responsible for keyword research planning, campaign / bid management, creative asset management
  • Take responsibility for custom audience build-outs, conversion tracking, and analysis.
  • Manage all external, online acquisition marketing, execution, and optimization across channels.
  • A key member of the digital team to help deliver strategic advice, communications, and outreach support to internal stakeholders and external partners of the organization.
  • Plan, implement, automate, and optimize large-scale advertising campaigns
  • Measure, optimize, and visualize paid marketing results using Google Analytics, native platform analytics, and other tools
  • Research and develop partnerships with new and existing vendors to expand reach and / or lower cost-per-click
  • Collaborate with teams and partners to maintain a consistent brand voice and message across all paid programs
  • Map online journeys, develop conversion tracking, and launch lead generation forms for content to distribute through paid channels
  • Increase click-through-rates with compelling ad copy enhancements and creation

    • Skills on Resume :

  • Keyword & Campaign Management (Hard Skills)
  • Audience Building & Tracking (Hard Skills)
  • Marketing Optimization (Hard Skills)
  • Stakeholder Communication (Soft Skills)
  • Campaign Automation (Hard Skills)
  • Performance Analytics (Hard Skills)
  • Ad Copy Creation (Hard Skills)

    • 10. Pay-Per-Click Advertising Specialist, Innovate Media Partners, Richmond, VA

    Job Summary :

  • Collaborate closely with creative, media, social monitoring, and search engine optimization personnel to set and execute integrated strategies
  • Assist with message, format, and audience testing in collaboration with and on behalf of external partners and stakeholders
  • Stay up-to-date with the latest trends to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Produce regular reports outs of paid advertising and message testing results and analytics
  • Be a digital thought leader, resource, and innovator for the organization
  • Train digital-savvy colleagues and partners in advanced digital marketing techniques
  • Analyze and communicate the results of ad campaigns to staff and partners outside the digital team in a way that they understand
  • Using tools such as HubSpot, Supermetrics, and Google Data Studio to create dashboards
  • Define KPIs and benchmarks for paid advertising campaigns, and share this information with other digital communications partners
  • Monitor budget, timelines, and performance regularly

    • Skills on Resume :

  • Integrated Strategy Collaboration (Soft Skills)
  • Message & Audience Testing (Hard Skills)
  • Trend Analysis & Innovation (Hard Skills)
  • Reporting & Analytics (Hard Skills)
  • Digital Training (Soft Skills)
  • Campaign Result Communication (Soft Skills)

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    Advertising Specialist • Portland, ME, United States

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