Head of Marketing

Job Description

Job Description

We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.

What you will do :

• Handle Crossing Minds’ marketing vision and roadmap
• Build and manage a rich B2B content / editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team.
• Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field.
• Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively.
• Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds.
• Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions.
• Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and / or industry, both from existing leads and customers as well as from brand-new audiences.

What you need to have :

Optional / Bonus Skils

US Benefits :

75% coverage on Medical, Dental, and Vision insurance.

100% coverage on Basic Life

Employer-matched 401(k)

Flexible Paid Time Off

Professional education opportunities

The Crossing Minds team prides itself on our team culture and values. Our differences are valued, and our authenticity is celebrated. We are committed to nurturing an environment of mutual respect where equal employment opportunities are available to all.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.