Marketing Director Job at PowerPlan, Inc. in Atlanta

PowerPlan, founded in 1994 and acquired by Roper Technologies (Nasdaq : ROP) in 2018, is a leading provider of comprehensive financial software solutions that empower organizations to improve financial performance, ensure regulatory compliance, and make data-driven business decisions.

The Director, Marketing will play a critical role in shaping brand identity, driving demand generation, and aligning marketing strategy with product and commercial goals. This role offers the opportunity to establish and shape the function from the ground up, creating the framework, processes, and strategies that will guide future success.

The successful candidate will possess 8+ years of progressive marketing experience in a B2B SaaS environment, including 4+ years in a leadership role. They will have a proven track record leading brand refresh initiatives, product launches, and demand generation campaigns tied to commercial outcomes.

Key responsibilities include :

Lead a comprehensive refresh of PowerPlan’s brand identity

Oversee corporate communications to ensure consistent, impactful messaging aligned with product strategy

Develop and execute innovative demand generation campaigns that drive pipeline growth and new customer acquisition

Partner with Product, Sales, and Customer Success to deliver coordinated, cross-functional GTM strategies for new product launches

Leverage AI-driven tools to automate and accelerate marketing execution

The ideal candidate will be naturally curious, bringing a growth-oriented and transformational mindset. They will demonstrate sound judgment, take initiative as a self-starter, and thrive in dynamic environments.

PowerPlan is an equal opportunities employer and welcomes applications from diverse candidates.

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