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Head of Demand Generation

Head of Demand Generation

LumafieldSan Francisco, CA, United States
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Overview

Lumafield is seeking a Head of Demand Generation to design and lead the strategies that will fuel our next stage of expansion as a fast-growing series C startup. This is a high-impact leadership role for a builder who thrives at the intersection of creativity, analytics, and execution—and who can scale a category-defining technology company. This role is based in San Francisco, reporting to Lumafield’s Head of Marketing.

What you’ll do

  • Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact
  • Lead, mentor, and expand a high-performing growth marketing team, managing both in-house talent and external agencies
  • Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
  • Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success
  • Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
  • Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
  • Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
  • Align revenue marketing with content and PR campaigns to maximize reach and impact
  • Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
  • Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes

About you

  • 10-15 years of experience in B2B marketing, with at least 5 years in a senior leadership role owning demand generation or revenue marketing
  • Proven ability to lead and grow a high-performing team—comfortable managing both strategic direction and day-to-day execution
  • Successfully scaled at least one company through aggressive early growth stages
  • Exceptional quantitative skills, with expertise in business intelligence tools (e.g., Tableau, DataBricks) and marketing automation platforms (e.g., HubSpot, Marketo)
  • Strong command of marketing analytics, attribution modeling, and ROI measurement
  • Deep understanding of enterprise marketing, account-based targeting, and full-funnel campaigns
  • Track record of building integrated revenue marketing programs that deliver measurable business results
  • Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization
  • Experience leading cross-functional campaigns involving brand, content, comms, and product marketing
  • Comfortable working closely with senior executives and influencing at the leadership level
  • Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools
  • Passionate about shaping the future of manufacturing and bringing breakthrough technology to market

    • About Lumafield

    Founded in 2019, Lumafield has developed the world\'s first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.

    Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries.

    We are an impact driven company obsessed with providing the best value to our customers keeping their needs at the center of our evolution. Our team today includes world-class researchers and industrial designers, PhDs, creators, founders of successful startups, and zero egos. We are backed by top venture capital funds like Kleiner Perkins, Lux Capital, DCVC, Spark Capital, and others.

    The company is headquartered in Cambridge, MA and has an office in San Francisco, CA.

    Benefits

    Lumafield offers both competitive cash and equity compensation, as well as a health & wellness stipend, 401k, parental leave, flexible PTO, commuter benefits, company wide events and more!

    Equal opportunity

    Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills. No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status. We encourage you to apply if you\'re excited about our technology and the opportunity, even if you don\'t meet every single requirement.

    Reach out if you want to be a part of what we are building.

    San Francisco Applicants : Review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

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    Head Of Demand Generation • San Francisco, CA, United States