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Public Relations Specialist

Public Relations Specialist

MassMedia Marketing, Advertising, PRLas Vegas, NV, US
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MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We are currently seeking an experienced, full-time PR Specialist, to join our growing PR team. Our ideal candidate is a news junkie who loves creative thinking, leading clients and knows how to work with the media to bring client’s stories to life. This role will play a vital role in the strategy and execution of public relations campaigns for our consumer clients, including hospitality, travel, lifestyle and entertainment. This is expected to have some existing media relationships and cultivate many (many) more on behalf of MassMedia clients. The ideal candidate is truly excited and motivated by pitching and securing incredible earned media and influencer coverage for brands!

We are looking for someone who is not only comfortable supporting an account, but also adept with consumer and trade media regionally as well as nationwide and enjoys and appreciates the art of media relations : developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track press coverage.

DUTIES AND RESPONSIBILITIES :

  • Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
  • Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
  • Identify local, regional and national target media contacts across all channels and build / nurture positive relationships with the media on behalf of your clients
  • Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
  • Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
  • Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
  • Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
  • Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
  • Love and passion for all things media and influencer relations

Requirements

  • 2-5 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaigns
  • Previous agency experience is preferred
  • Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
  • Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
  • Bachelor’s degree in communications, journalism, marketing or PR
  • Benefits

    At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

    Our comprehensive compensations and benefits program includes :

  • Competitive salaries and opportunity for advancement; we always strive to promote from within!
  • Hybrid work model with flexible in-office / remote schedule
  • Medical, dental and visions plans for you and your family and financial protection
  • 401(k) plan with 3% company matching program
  • Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
  • Paid maternity leave
  • Annual team bonus incentives based on achieving individual and company goals
  • Professional development, industry training opportunities, and career advancement from within
  • Mileage reimbursement for work-related travel
  • Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements to . Please no phone calls.

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    Public Specialist • Las Vegas, NV, US

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