Marketing Manager, Off Campus Partners - Apartments.com

Marketing Manager, Off Campus Partners

CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Apartments.com is the nation's #1 rental marketplace for owners, property managers and consumers. Apartments.com the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry's most comprehensive virtual tools to attract the most and highest-quality renters. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers.

Off Campus Partners, a CoStar Group subsidiary and part of the Apartments.com network, is the leading provider of off-campus housing websites for colleges and universities in the U.S. Our mission is to simplify the off-campus housing experience for universities, students, and property managers nationwide. We have established partnerships with more than 150 of the country's top universities, offering their students a user-friendly platform to search for housing, find roommates, and access educational resources.

The Marketing Manager at Off Campus Partners leads the execution of marketing initiatives that grow brand awareness, drive qualified traffic, and generate leads to support business growth. This role is responsible for managing digital campaigns, creating high-impact content for students and universities, supporting key events, and analyzing performance to optimize results. The ideal candidate is both strategic and hands-onskilled at delivering digital marketing efforts that increase reach, engagement, and conversions, while ensuring consistency and evolution of brand messaging across departments.

Responsibilities :

• Own and execute marketing initiativesincluding campaigns, content, collateral, and eventsto increase awareness and generate qualified leads.
• Develop and execute digital marketing campaigns across social media, email, and paid channels to drive traffic, engagement, and lead generation.
• Lead the creation and delivery of contentincluding graphics, presentations, email campaigns, ads, and social mediathat reinforces brand messaging and supports student and university engagement.
• Oversee and optimize website content for SEO, clarity, and user experience with a focus on engagement and conversion.
• Manage advertising campaigns and analyze performance to refine strategy and maximize ROI.
• Track and report on website traffic, lead generation, and campaign effectiveness using Google Analytics and related tools.
• Collaborate with cross-functional teamsincluding sales, product, university account management, and brand marketingto align on strategy, messaging, and goals.
• Maintain and manage Off Campus Partners' content and template library for consistency and efficiency. Ensure internal teams use approved marketing materials and templates consistently, maintaining brand integrity across all channels.
• Coordinate virtual and in-person eventssuch as housing fairs, webinars, and industry conferencesoverseeing registrations, logistics, marketing strategy, and virtual site set up.
• Stay informed on higher education and student housing trends to inform marketing strategy and messaging.

Basic Qualifications (For internal applicants) :

Basic Qualifications (external) :

Preferred Qualifications :

What's in it for you?

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and more.

Our benefits package includes (but is not limited to) :

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.