Marketing Coordinator

We’re seeking someone

full-time

to fill a

Marketing Coordinator

role working from our office in downtown Winter Park, FL.Activities of a Marketing Coordinator

Assist in developing and executing a social media strategy; create copy, pull images and schedule social media postsFormat blog posts (pull and format images, set up internal linking and SEO)Assist with website updates including design and updating / maintaining SEOCreate content, design and schedule marketing email campaigns for :

Clients who’ve traveled with usClients who have booked a trip but not traveled yetLeads who contacted us but never bookedTravel agents

Product development; create sample itineraries and specials and maintain by updating pricing for the upcoming season as necessaryAssist in developing and maintaining a referral programAssist in establishing and maintaining a process for sending gifts to clientsAssist in creating new collateral and presentations for clients and travel agents (printed, webinars, etc.)Compile a concise “weekly sales update” email based on supplier updates we received over that periodKeep our supplier folders up to date with the latest rate sheets, images, etc.Maintain contact database in HubSpot and Microsoft Dynamics 365Please note that other tasks may be assigned to you.Hard / Soft Skills

Required

Proficient in Microsoft OutlookProficient in Microsoft WordProficient in Microsoft ExcelExcellent communicator – both written and verbalPreferred

Experience with WordPress, a blogging and website design platformExperience with HubSpot, a marketing automation softwareExperience with Microsoft Dynamics 365, a customer relationship management softwareExperience with Wetu, an online itinerary building softwareUnderstanding of SEO / SEMPerformance Behaviors

Innovative

– get creative about how we can engage with and impress our target marketTeam-focused

– be the person we can rely on to execute strategies that are key to our growthMethodical

– document, organize and improve the processes you are responsible for to ensure accuracy and consistencyPerceptive

– marketing is all about getting in front of the right audience at the right timeOffer

Compensation for this position will be between $27,000-$31,200 per year, commensurate with experience. This full-time position will require you to be in the office Monday to Friday between the hours of 9AM to 6PM.

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