Web Marketing Manager
About Us
Velocity and its portfolio of brands are the nation's leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren't just restored; they're entirely reborn. By blending timeless design with today's performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.
Velocity's Culture and Core Values
Success at Velocity requires a "whatever it takes" mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes-because growth does not come from comfort.
We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. "That's not my job" is not in our vocabulary; when one part of our team falls short, we all do.
Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.
Overview
The Web Marketing Manager at Velocity and its portfolio of brands is responsible for owning the web channel across multiple branded websites, ensuring that content, user experience, SEO, and performance all align with business goals. This role blends strategic oversight with hands-on execution : building and maintaining product pages, landing pages, and blogs; optimizing for SEM / SEO; and ensuring seamless integrations with lead capture tools like HubSpot.
The Web Marketing Manager partners closely with the marketing, creative, and development teams, as well as external agencies and vendors, to deliver best-in-class digital experiences that drive engagement, lead generation, and customer satisfaction.
Job Level
Individual Contributor
Reports To
Digital Marketing Director
Duties and Responsibilities
Website Ownership & Content Management
- Manage and maintain Velocity and its portfolio of brand websites, serving as the central point of ownership for all content and digital experiences.
- Build, publish, and maintain product pages, landing pages, and blog posts using the CMS.
- Proofread and copyedit content to ensure accuracy, clarity, and adherence to editorial and brand standards.
- Manage digital assets (images, videos, documents) within the CMS to ensure proper tagging, accessibility, and organization.
- Conduct regular content audits to remove outdated materials, refresh copy, and ensure site accuracy.
- Perform go-live quality assurance checks to ensure error-free launches, including formatting, links, responsiveness, and accessibility.
User Experience & Optimization
Optimize site navigation, layout, and page structure to create seamless user journeys that support marketing and sales goals.Implement on-page SEO best practices, including metadata, headings, alt text, and internal linking.Support site health through technical SEO basics such as sitemaps, broken link fixes, Core Web Vitals, and collaboration with developers on speed and mobile performance.Ensure seamless integration and functionality of lead capture elements such as HubSpot forms, troubleshooting issues and optimizing for conversions.Cross-Functional & External Collaboration
Collaborate with marketing, design, and creative teams to translate project briefs into functional, engaging web content.Partner with the Social Media Manager, Email Marketing Manager, and broader marketing team to align campaigns with web updates and landing pages.Work with internal web developers on complex builds, ensuring technical feasibility and design integrity.Collaborate with external agencies and vendors to execute new website initiatives, enhancements, and ongoing updates across all brand sites.Support acquisition integrations and new product launches by building and managing corresponding web experiences.Performance, Analytics & Reporting
Monitor website performance and user behavior using Google Analytics, Google Tag Manager, Google Search Console, and other tools.Conduct basic technical SEO audits to ensure effective crawling, indexation, and overall site health.Provide regular reporting and insights on traffic, engagement, and conversion rates.Flag performance issues and recommend corrective actions to improve engagement and lead generation.Document updates, fixes, and improvements for accountability and future reference.Support A / B testing and data-driven optimization to refine content and page performance.Governance & Standards
Maintain and enforce Velocity's web content style guide, ensuring consistent brand application across all websites.Ensure compliance with accessibility standards (WCAG 2.1) and digital best practices.Develop workflows for content requests, updates, and approvals to streamline publishing processes.Contribute to Velocity's long-term web strategy and future redesigns or digital modernization initiatives.Key Performance Indicators (KPIs)
Website Ownership & Accuracy
All websites across Velocity and its portfolio of brands remain accurate, brand-aligned, and up to date.Error-free, on-time publishing supported by proofreading and QA processes.User Experience & Conversion
Improved engagement metrics including time on page, click-through rates, and conversions.HubSpot forms and other lead capture elements function reliably and drive measurable conversion improvements.Positive feedback on site usability and navigation.SEO & Traffic Growth
Year-over-year increases in organic traffic through consistent SEO best practices.Improved keyword rankings, Core Web Vitals scores, and domain authority.Collaboration and Workflow
Effective cross-team collaboration with marketing, creative, and technical teams.Productive partnerships with agencies and vendors to execute initiatives on schedule.Organized management of content workflows with positive feedback on responsiveness.Required Skills and Abilities
Proficiency with content management systems across multiple platforms, including WordPress, Shopify, HubSpot CMS, or similar.Ability to adapt quickly and manage content on different platforms depending on brand needs.Strong understanding of SEO, SEM, accessibility, UX, and mobile responsiveness.Familiarity with HTML and CSS; ability to make light front-end adjustments when needed.Proficiency with web performance and analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMrush, or Ahrefs.Familiarity with marketing automation and CRM platforms, particularly HubSpot forms, and ability to manage web-to-lead integrations.Strong editorial skills including proofreading and copyediting.Ability to conduct technical SEO audits and recommend improvements.Strong organizational skills with attention to detail and quality assurance.Ability to manage multiple projects and deadlines in a fast-paced environment.Strong communication skills and the ability to collaborate across teams and with external partners.Education Background and Experience
Bachelor's degree in marketing, communications, digital media, or related field preferred.3-5 years of experience managing content for public-facing websites, ideally in automotive, lifestyle, or premium / luxury industries.Experience with SEO, SEM, analytics, and conversion optimization strongly preferred.Experience working cross-functionally with creative, technical teams, and agencies.Physical Demands (To include but not limited to)
Prolonged periods of sitting at a computer.Frequent use of hands for typing and digital production tasks.Occasional lifting of office equipment or materials up to 15 lbs.Regular communication with team members via in-person, phone, or video.Benefits Include
Compensation : Pay is based on experience and qualificationsHealth & Wellness : Health / Dental / Vision / Life / Disability / Aflac available after 60 daysRetirement : 401(k) with company match after 6 months at next enrollment periodPaid Time Off : Paid time off and paid holidaysAdditional Perks : Company sponsored events, tool program, merchandise discounts, friendly team environmentJob duties, salary, and benefits are subject to change throughout duration of employment with Velocity.
Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.