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Head of Marketing

Head of Marketing

VirtualVocationsLexington, Kentucky, United States
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A company is looking for a Head of Marketing to lead their marketing function within a unified go-to-market strategy.

Key Responsibilities

Drive brand awareness strategy across digital channels and execute marketing campaigns to generate qualified leads

Own lead generation strategy, including inbound marketing, SEO, and conversion optimization

Collaborate with sales and partnerships teams to optimize lead quality and support account-based marketing initiatives

Required Qualifications

Bachelor's degree in marketing, business, or related field; MBA preferred

5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role

Proven track record of building and scaling lead generation programs in enterprise B2B environments

Strong understanding of technical SEO and web development markets

Experience with marketing automation platforms and multi-channel marketing programs

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Head Of Marketing • Lexington, Kentucky, United States

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