Sr. Associate Marketing Manager

Sr. Associate Marketing Manager, Parts And Lubricants

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Job Summary

The Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG&A e-commerce, product, sales and Brand marketing teams.

Essential Duties And Responsibilities

• Planning
• Develop integrated product marketing launch and go-to-market plans that include positioning, naming, and message development
• Develop and manage multi-channel content strategy including photography, copy, animations, and video
• Ensure consistent adherence to brand guidelines for all marketing materials
• Marketing Asset Development & Execution Market Research, Events, Campaigns & Tools
• Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
• Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, & presentations
• Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope, and within budget
• Work with cross-departmental team to develop & maintain the master content and traffic calendars
• Responsible for all phases of consumer catalogs including creative, layout / pagination, studio and location photography, production, inventory and field distribution
• Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce / store front
• Lead planning and execution of events including dealer shows and consumer events
• Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
• Build 1 : 1 relationship with consumers and build brand affinity through customer retention efforts
• Drive consumer insights generation and analysis via focus groups, surveys, and other measurement
• Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
• Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
• Track, analyze, and report on all campaign metrics
• Leadership
• Work with cross-functional teams to deliver PG&A objectives
• Manage agency interaction, schedules, budgets, and production of materials

Required Skills And Knowledge

Working Conditions

The starting pay range for Minnesota is $83,000 to $109,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography. While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. Apply today!