Mobile Marketing Specialist

Job Description

Job Description

Reporting to the Senior Campaign Manager, the Mobile Media Specialist is responsible for content marketing through SMS / text, app push notifications, sweepstakes / promotions and for assisting with user journeys through digital platforms (e.g. app, email and website).  The primary goal is to build online channels and communities by nurturing existing audiences and developing new ones for Air1, AccessMore, K-LOVE, Found Collective and other brands through the marketing of branded and campaign content.

In addition, a  VALUES FIT  is top priority. Do our values align with yours?  Mission, Beliefs & Values. If so, please read on.

This is a hybrid role in Franklin, TN.

Please include work samples if available.

Here’s just some of what you will be doing daily…

• Plan and execute tactics to achieve growth goals on SMS / text, push notification and email by developing and recommending initiatives and / or programs to engage a wide range of audiences.
• Collaborate with the Marketing department and various stakeholders to create rich user journeys for branded and campaign content.
• Maintain content calendar and working with marketing, digital and creative services teams to ensure media, links and content are created for texts and notifications.
• Keep best practices in mind for each platform, write copies, create links and schedule texts and notifications.
• Collaborate with the Marketing and Promotions Specialist and the community impact & outreach team to build forms and create local and national sweepstakes.
• Monitor, analyze and report on analytics to inform future content, campaigns and user journeys.
• Utilize project management software (e.g. Wrike) to assist in the creation of media (audio / video), webpages and branded and campaign content by marketing Team Members and contractors.
• Study industry trends and monitor competitor text lists, apps and emails to keep Air1, K-LOVE and other brands on the forefront of best practices and strategies.
• Assist in managing relationships with software vendors for SMS / text, notification and email platforms.
• Monitor Air1, AccessMore, K-LOVE, Found Collective and other brand websites, Ministry partners and artist pages to find relevant content to be shared on text / SMS and notifications.
• Manage multiple tasks simultaneously while maintaining flexibility, creativity and control over work projects.
• Perform other duties as assigned.

We are looking for a very specific skill set and business acumen. If you can say yes to each of these requirements, then we want to meet you!

Why work for Educational Media Foundation, K-LOVE / Air1?

Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. EMF employs nearly 500 team members between its office in Franklin, TN. You can view our mission and values here Mission, Beliefs & Values.

What can we offer you?

We provide a competitive salary range – and that’s not all!

“As an Equal Opportunity Employer, EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status.  However, EMF is also a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), EMF has the right to hire only candidates who agree with the Company’s Statement of Faith.  Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.”