As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. Youll lead and develop the full suite of marketing functionsincluding brand, digital, content, performance marketing, and consumer insightsby guiding a high-performing team of 45 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions / Responsibilities :
1. Brand Strategy & Management
- Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
- Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
- Identify growth opportunities based on consumer insights, category trends, and competitive analysis
- Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email / SMS, and website optimizationPartner with internal and external teams to execute high-performing, full-funnel marketing campaignsOversee budget allocation, KPI setting, and reporting for all D2C initiativesEnsure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activitiesLeverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modelingProvide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecastsUse both quantitative and qualitative insights to inform ongoing brand and growth strategy4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functionsManage agency partners and vendors to ensure strategic alignment and operational excellenceCollaborate with the executive team on business planning, brand development, and cross-functional initiativesPromote a culture of accountability, innovation, and results within the marketing organization5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectivesSupport influencer, ambassador, and community engagement strategies that drive awareness and brand loyaltyEnsure high standards of creative excellence, brand consistency, and customer resonanceEducation and Experience :
Bachelors degree in Marketing, Communications, Business, or a related field (MBA preferred).710 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketingExperienced in coaching and leading teamsProven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer businessDeep understanding of performance marketing, customer journey optimization, and marketing analyticsExperience managing cross-functional teams, external agencies, and complex marketing programsStrong commercial acumen, communication skills, and executive presence