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Senior Regional Social Manager

Senior Regional Social Manager

Disc ReplayMerrillville, IN, United States
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Job Title : Senior Regional Social Manager

Location : Metro Detroit

Requirement : This position requires a Video Cover Letter be emailed to Marketing@discreplay.com - no applicants without this will move to the interview process. Camera presence, how you hook and who you are on screen is a large portion of this position.

Compensation : $45k-$60k / year based on experience (Cover Letter Video Quality - show us what you're made of : )).

Position Overview :

Disc Replay is seeking a creative, energetic, and highly organized Senior Regional Social Manager to lead the execution of our national social media presence while also supporting local store content . This role will manage Disc Replay's national social accounts across platforms including Facebook, Instagram, TikTok, and YouTube , while also producing content for select individual store locations and collaborating with other Regional Social Media Managers to ensure a consistent, cohesive brand ecosystem across all markets.

The ideal candidate is a skilled content creator, social media guru, and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop culture.

Key Responsibilities :

National Account Management

  • Plan, create, and post engaging content for Disc Replay's national social media channels (Meta, TikTok, YouTube Shorts).
  • Develop and maintain a strategic content calendar tied to marketing campaigns, seasonal events, and store promotions.
  • Serve as an on-camera personality for brand videos, product spotlights, and social content when appropriate.

Local Store Content Production

  • Create content for select individual store locations to support local marketing efforts, promotions, and events.
  • Capture in-store video / photo content

    • Cross-Team Collaboration

  • Collaborate with the Regional Social Media Managers to guide content creation for other stores and ensure alignment with the national brand strategy.
  • Share best practices, content ideas, and template assets to maintain a consistent look, tone, and feel across all locations.

    • Community Engagement

  • Monitor and respond to comments, DMs, and brand mentions across national and local accounts.
  • Foster an inclusive and engaging social media community that reflects Disc Replay's values and personality.

    • Performance Tracking

  • Track and report on key social metrics (engagement, reach, follower growth) for both national and local campaigns.
  • Offer insights and recommendations for content optimization.

    • Qualifications :

  • 3-5 years of social media management experience, preferably in retail, gaming, entertainment, or lifestyle brands
  • Strong video production, editing, and storytelling skills (Reels, TikTok, YouTube Shorts)
  • Comfortable and confident appearing on-camera and representing the brand in a public-facing role
  • Working knowledge of social media management tools (e.g., Meta Business Suite, Sprout, etc.)
  • Strong collaboration and communication skills to work across multiple store teams and leadership levels
  • Passion for gaming, pop culture, collectibles, or retro media is highly preferred
  • Basic graphic design skills (Canva, Adobe Suite) are a plus

    • Success in This Role Means :

  • Consistent growth in engagement and followers across both national and local social channels
  • Strong pipeline of high-quality, brand-aligned video and photo content
  • A connected and consistent social media presence across all Disc Replay store locations
  • Increased store traffic and brand awareness driven by social media initiatives

    • Work schedule

  • 8 hour shift
  • On call
  • Weekend availability

    • Supplemental pay

  • Bonus pay

    • Benefits

  • Flexible schedule
  • Paid time off
  • 401(k)
  • Referral program
  • Employee discount
  • Paid training

    • Flexible work from home options available.

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