State Manager - Wine and Spirits

Job description :

State Manager Florida

Location : Remote (Southern Florida based)

Salary : $150,000 base plus bonus, car allowance and excellent benefits package

Industry : Premium Wine & Spirits

Reporting to : Regional Sales Manager

Team Management : 34 Market Sales Managers (Brand Ambassadors / Activators)

Role & Responsibilities

The State Manager Florida will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 34 Market Sales Managers (known in Europe as Brand Ambassadors / Activators). The role covers both on- and off-premise channels and will focus on delivering volume, visibility, and value for the portfolio.

Key responsibilities include :

• Collaborate with the Regional Sales Manager to define and execute the annual sales strategy
• Manage and support a team of Market Sales Managers across the state
• Oversee the full brand portfolio, ensuring executional excellence by SKU
• Drive volume, pricing, and merchandising performance across key accounts
• Build strong working relationships with distributors, wholesalers, and key customers
• Plan and execute pricing strategies, programming, and promotional activities
• Ensure visibility through POS, displays, menus, and consumer

activations

growth

Remuneration & Benefits

accommodation

Qualifications : Key Requirements

We are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida.

Candidates must be based in Southern Florida.

Essential Skills & Experience :

Strong connections within RNDC, ideally at executive / decision maker level

Preferred :

Why is This a Great Opportunity :

About the Company

Our client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.

This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network wed love to hear from you.

Salary Type : Annual Salary

Salary Min : $ 140000

Salary Max : $ 150000

Currency Type : USD