Senior Director of Digital Marketing

A company is looking for a Senior Director, Digital Marketing to lead paid digital media strategy and execution for university partners' enrollment objectives.

Key Responsibilities

Develop full-funnel digital marketing strategies to acquire qualified leads and drive enrollment

Oversee planning, execution, and optimization of paid media campaigns across various platforms

Manage KPIs related to paid lead generation and collaborate with analytics teams for performance reporting

Required Qualifications

8+ years of experience in digital marketing, with at least 5 years in a leadership role

Bachelor's degree or equivalent certifications / experience; MBA is a plus

Proven track record of managing and mentoring direct reports

Hands-on expertise with paid search, paid social, and programmatic media

Strong understanding of lead generation and full-funnel marketing for enrollment-driven businesses