Strategic Partnerships Manager

Job Description

Job Description

Salary :

We are seeking aStrategic Partnership Managerto oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with Operating Partners. The role involves developing, implementing, and evaluating campaigns that harness influencer and strategic third-party partnerships. The Strategic Partnership Manager will be instrumental in optimizing current relationships, identifying suitable partners, negotiating beneficial deals, and ensuring campaign success through analysis and strategic adjustments. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Keeping up with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.

YOUR CHALLENGE :

• Develop and execute influencer marketing strategies aligned with overall marketing objectives.
• Regular liasing and collaboration with Commercial, Ad Ops, and Revenue Ops team.
• Identify and engage influencers whose audience and values align with our brand.
• Manage the end-to-end execution of influencer campaigns, including timeline management, account manager to the third-party partner, performance tracking, and post-campaign analysis.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Collaborate with cross-functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution.
• Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness.
• Monitor campaign budgets and ensure efficient allocation of resources.
• Conduct market research and analysis to identify emerging trends and influencers relevant to our target demographics.
• Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively.
• Continuously optimize

campaign performance through A / B testing, audience segmentation, and creative experimentation.

TO DO IT, YOU WILL NEED :

This role will initially be carried out on a fully remote basis and will transition to a hybrid working model once our Miami hub is up and running.

WORKING CONDITIONS :

PHYSICAL REQUIREMENTS :

Catena Media is an Equal Opportunity Employer M / F / D / V, which believes in diversity in the workforce.

The job description doesn't imply an employment contract, nor is it intended to include every duty, task, or instruction for which the employee is responsible. Other tasks may be assigned, based on business needs and the department supervisor's request.