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Programmatic Campaign Manager
Programmatic Campaign ManagerMason Interactive • New York, NY, US
Programmatic Campaign Manager

Programmatic Campaign Manager

Mason Interactive • New York, NY, US
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Job Description

Job Description

Salary : $70,000 to $85,000

Job Summary :

Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.

Key Responsibilities :

  • Campaign Management : Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
  • Data Analysis : Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
  • Strategy Development : Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
  • Client Reporting : Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
  • Budget Management : Manage budgets and bid strategies to maximize ROI for clients.
  • Innovation : Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
  • Collaboration : Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Required Skills and Qualifications :

  • Bachelors degree in Marketing, Statistics, Computer Science, or a related field.
  • At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
  • Proficient in using The Trade Desk platform.
  • Strong analytical skills and experience with statistical analysis and financial modeling.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment.

    • Preferred Qualifications :

  • Certification in the Trade Desk platform.
  • Experience in an agency setting.

    • Benefits :

  • Competitive salary with 401K matching.
  • Comprehensive health, dental, and vision insurance.
  • Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
  • Opportunities for training during the initial 90-day period which requires more on-site presence.
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    Campaign Manager • New York, NY, US