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Weedmaps is hiring : Influencer Marketing Specialist (Onsite) in Irvine

Weedmaps is hiring : Influencer Marketing Specialist (Onsite) in Irvine

MediabistroIrvine, CA, United States
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Overview

Influencer Marketing Specialist (Onsite 3-5 days per week in Irvine) – Join to apply for the role at Weedmaps .

The Influencer Marketing Specialist will execute the influencer strategy to amplify brand awareness, expand community engagement, and drive user growth across key social platforms. This includes collaborating closely with marketing, brand, and partnerships teams to source, activate, and manage creators aligned with cannabis culture, innovation, and lifestyle.

Responsibilities

  • Influencer Program Execution

Assist with sourcing, vetting, and onboarding influencers, creators, and brand ambassadors across TikTok, Instagram, Facebook, YouTube, and emerging platforms who have audience affinities that translate to cannabis culture using predefined criteria.

  • Assist with building, maintaining and contributing to a pipeline of micro, macro, and nano influencers aligned with brand values and campaign objectives.
  • Campaign Execution & Coordination

    • Plan and manage influencer campaigns from start to finish, including content briefs, timelines, product seeding, and approvals under guidance of Senior Manager of Marketing.

  • Collaborate with cross-functional teams (social, brand, comms, legal) to ensure alignment and compliance.
  • Relationship Management

    • Help build authentic, long-term relationships with creators and agencies.

  • Serve as a point of contact and advocate for influencers during all campaign stages.
  • Create and build a list of hyper-local creators and models to use for content shoots.
  • Tracking & Reporting

    • Measure KPIs (reach, engagement, conversions, ROI) using social analytics and influencer platforms.

  • Deliver regular reports and insights to optimize performance and future campaigns.
  • Trend Monitoring

    • Stay up to date on social and influencer marketing trends, cannabis content regulations, and platform changes.

  • Help identify new formats and influencer opportunities to keep campaigns culturally relevant.

    • Qualifications

  • Knowledge of the social media landscape and content trends on TikTok, Instagram, Facebook, YouTube, and emerging platforms.
  • Familiarity with FTC guidelines, cannabis marketing compliance, and state-by-state restrictions.
  • Experience with influencer management tools (GRIN preferred).
  • Negotiation and relationship-building skills.
  • Organized, deadline-driven, and comfortable managing multiple campaigns at once.
  • Communication and project management skills.
  • Ability to work in a fast-paced, startup-like environment with evolving priorities.
  • Passion for cannabis industry

    • Bonus Points

  • Experience working with cannabis, wellness, or regulated consumer brands.
  • A personal passion for cannabis culture and community.
  • Familiarity with social listening and analytics tools.
  • 1 year of experience in influencer marketing, creator partnerships, or social media—preferably in lifestyle, or cannabis-related industries.

    • The base pay range for this position is $28.07 - $32.12 per hour

    Benefits

  • Physical Health benefits : Medical, Dental & Vision

    • Employee - employer paid premium 100%

  • Company contribution to a HSA when electing the High Deductible Health Plan
  • For plans that offer coverage to your dependents, you pay a small contribution
  • Mental Health benefits :

    • Free access to CALM app for employees and dependents

  • Employee Training
  • Mental Health seminars and Q&A sessions
  • Basic Life & AD&D - employer paid 1x salary up to $250,000
  • 401(k) Retirement Plan (with employer match contribution)
  • Generous PTO, Paid Sick Leave, and Company Holidays
  • Supplemental, voluntary benefits

    • Student Loan Repayment / 529 Education Savings - including a company contribution

  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life and AD&D Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and Long-term Disability Insurance
  • Pet Insurance
  • Family planning / fertility
  • Identity theft protection
  • Legal access to a network of attorneys
  • Paid parental leave
  • Generous PTO and company holidays

    • Notice To Prospective Weedmaps Job Applicants

    Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following :

  • Our recruiters will always communicate with candidates through an @weedmaps.com email address.
  • CORRECT : jlebowski@weedmaps.com
  • INCORRECT : jlebowski@gmail.com
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.
  • Weedmaps Careers Page or LinkedIn

    • If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

    About Weedmaps

    WM Technology, Inc.’s (Nasdaq : MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

    Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

    WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

    Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

    Seniority level

  • Associate

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Technology, Information and Internet, IT Services and IT Consulting, and Software Development

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    Marketing Specialist • Irvine, CA, United States