Senior Marine Market and Product Analyst

Job Description

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one.  We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.  We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Location

Alpharetta, Georgia

Job Purpose

The Marine Market and Product Analyst is responsible for collecting, analyzing, and interpreting market trends and conditions within the marine industry to identify factors that may impact future products. Serving as the voice of the customer, this role involves conducting comprehensive market and product research, as well as in-depth market analysis, to generate actionable insights. These insights support model strategy and lifecycle planning, sales planning, and model specific planning activities leading up to development.

Key Accountabilities

• Product Knowledge : Develop and maintain a comprehensive understanding of the marine industry, including product line-ups of Honda and its core competitors. This includes in-depth knowledge of boat types, engine systems, and related technologies. Additionally, demonstrate expertise in the marine business ecosystem, covering both retail and wholesale processes to support strategic product plans.
• Research : Conduct and support complex research projects to gather insights that inform product planning and future strategic initiatives. Organize and participate in marine research events, such as trade shows, customer, and dealer visits. Responsibilities include coordinating events, research vendor management, analyzing data, and creating reports to ensure actionable insights.
• Analysis : Compile and analyze primary and secondary data utilizing various research methodologies and data sources. Generate and interpret insights from data to uncover customer preferences, satisfaction, purchase behaviors, future vehicle needs, trade-offs, and more. Effectively present findings through clear and visually compelling charts, graphs, and reports to support data-driven decision-making.
• Product Planning : Gather and synthesize product trend data and effectively identify and summarize customer needs. Craft clear stories based on data and customer needs on essential development requirements. Clearly communicate product descriptions, specifications, features, and pricing details while articulating the product role, target customers, and business objectives. Coordinate with development and sales team members to ensure alignment and deliver critical information at key stages of the development cycle.

Qualifications, Experience, and Skills

Bachelor’s Degree or equivalent work experience

Requires 5-10 years of experience with marine products with a few years work experience as a research analyst and / or product manager.

High proficiency of Excel, PowerPoint.

Workstyle

Travel :  Average of 6 times per year, depending on project demand.

Physical :  primarily deskwork, frequent keyboarding.

Hazards :  maybe exposed to hazardous chemicals & equipment, including on / off road riding / driving.

Overtime :  expected based on project demands / responsibilities

What differentiates Honda and make us an employer of choice?

Total Rewards :

Career Growth :

Additional Offerings :

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.