Digital Marketer Job at Pacific Health Group in Charlotte

Remote, with occasional on-site media events, United States, United States

Digital Marketer at Pacific Health Group

Position Overview

The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.

Key Responsibilities

• Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings.

Traditional Marketing & Advertising

Content Creation & Management

Social Media Management

Analytics & Optimization

SEO & Website Support

You design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign’s video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries.

You create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts.

After analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness.

Qualifications

Success Measures

Job Type : Full-time

Pay : $68,860-$78,800

Compensation Package : Bonus opportunities, hourly pay, performance bonus

Schedule :

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